|
WHO:
|
Matt McCourt – Director, Convenience Store and Spirits, Information Resources, Inc.
|
| |
|
|
WHAT:
|
At this week’s NACS Show in Las Vegas, IRI’s Matt McCourt will discuss how convenience store retailers can learn what their customers want most by utilizing sophisticated shopper tracking tools. During his panel presentation, “How Many Is Too Many? Making Your Product Selection Work for You,” McCourt will highlight how key analytic tools can assist retailers in gleaning valuable insights into their customers’ shopping patterns in order to effectively plan, advertise and promote convenience store products.
|
| |
|
|
WHY:
|
The past 18 months have proven that the consumer is always changing and always looking for the best deal. But, how do convenience store retailers stay on top of their consumers’ shifting desires and needs? IRI’s AllScan service provides a one-stop source for convenience store retailers to archive critical shopper data that can be analyzed quickly. This data can immediately help guide promotional and in-store strategies to attract new customers while also building brand and store loyalty. This workshop will share analytics and tactics on how to strategically plan and utilize product selection while maximizing profits.
|
| |
|
|
WHEN:
|
Tuesday, Oct. 20, 2009, 3:45–5 p.m. (PDT)
|
| |
|
|
WHERE:
|
NACS Show
Las Vegas Convention Center
3150 Paradise Road
Las Vegas, NV 89101
(702) 892-0711
http://www.nacsonline.com/NACSShow/Pages/default.aspx
|
| |
|
About IRI
IRI is the world’s leading provider of consumer, shopper, and retail market information, insights and decision solutions to 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), healthcare and retail companies. Only IRI offers the unique combination of integrated market and shopper information, automated analytics and predictive insights, innovative technology, and domain expertise. With IRI, leading manufacturers and retailers are able to drive their growth by quickly discovering breakthrough insights, making smarter decisions, taking faster actions across the enterprise, and achieving breakthrough results. Companies around the world depend on IRI for technology and solutions that enable brand building, successful new product launches, consumer-driven merchandising/retail execution and consumer and shopper relationship management. For more information, visit http://us.infores.com.
# # #
CONTACTS:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Fax: (312) 726-1091
Shelley Hughes
E-mail: shelley.hughes@infores.com
Phone: (312) 474-3675
Fax: (312) 726-1091