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3/26/2009
IRI Delivers Advanced Category Management and Marketing Insights to Hy-Vee, Inc. with IRI IMPACT for Retail™ Business Intelligence Portal
CHICAGO, March 26, 2009 - Information Resources, Inc. (IRI), the leading global provider of consumer, shopper, and market insights for the consumer packaged goods (CPG), retail, and healthcare industries, today announced that Hy-Vee, Inc., a large supermarket chain with more than 200 supermarkets in Illinois, Iowa, Kansas, Minnesota, Missouri, Nebraska, and South Dakota, is the latest retailer to begin leveraging the IRI IMPACT for Retail™ business intelligence portal. With IRI IMPACT for Retail, Hy-Vee is uniquely positioned to gain comprehensive insights on market and competitive performance that fuel marketing, category management analysis and planning processes.
"IRI's IMPACT for Retail is being utilized to help address everyday business questions for our category management team," said Hy-Vee Assistant Vice President, Category Management/Dairy, Bernard Beary. "The easy-to-use Web portal allows Hy-Vee the ability to quickly and easily identify potential problem areas on which to focus. It also enables us to dive deeper and determine where we need to improve our overall performance. The solution offers pre-built business questions that easily direct our teams to the most critical analyses and information."
Launched by IRI in 2008, IRI IMPACT for Retail is a Web-based retail intelligence portal that delivers market, consumer, category, competitive and industry insights for daily marketing and category management retail business analysis and planning needs. It offers a single point of access to multiple data sources, drillable key performance indicators (KPIs), guided analysis flows and an executive dashboard to enable the user to quickly gain insights and take action to improve overall business performance. Key solution capabilities include:
- One point of access for macro-to-micro business insights
- Industry best practices analysis and reporting
- Data views aligned to everyday business needs
- Executive dashboard for top-line, presentation-ready insights
- Drillable key performance indicators
- Guided user navigation flow
"Hy-Vee requires a comprehensive macro-to-micro view of its business performance, the market, and their competitors in order to execute day-to-day business activities to drive new levels of performance," said IRI Global Retail President Tom Peterson. "This solution empowers them to win at the shelf with increased speed-to-insight and anytime access to critical information they need to drive more effective analysis and planning."
For more information about IRI IMPACT for Retail, please visit: http://us.infores.com/ProductsSolutions/AllProducts/AllProductsDetail/tabid/159/productid/91/Default.aspx
About Information Resources, Inc.
IRI is the world's leading provider of consumer, shopper, and retail market intelligence and insights supporting 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), retail and healthcare companies. Only IRI offers the unique combination of integrated market information, automated and predictive analytics, innovative enabling technologies, and domain expertise. With IRI, leading retailers and manufacturers are able to quickly discover breakthrough insights driving smarter decisions and actions across the enterprise for breakthrough results. Companies around the world depend on IRI for improved productivity, stronger brands, and dramatic revenue growth. For more information, visit http://us.infores.com.
About HY-Vee, Inc.
Hy-Vee, Inc. is a privately held company operating 225 supermarkets in Illinois, Iowa, Kansas, Minnesota, Missouri, Nebraska, and South Dakota. About half of its supermarkets are in Iowa, as are most of its 25-plus Hy-Vee (formerly Drug Town) drugstores. For more information about Hy-Vee, please visit www.hy-vee.com.
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IRI CONTACTS:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Fax: (312) 726-1091
Shelley Hughes
E-mail: shelley.hughes@infores.com
Phone: (312) 474-3675
Fax: (312) 726-1091
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