What IRI Customers Are Saying
"We switched our business from another marketplace information provider to IRI, because we needed to be with the industry’s beer category content leader. IRI’s high-quality, census-based store-level market information delivers the comprehensive insight that allows our organization to work closely with our retail partners to better market and sell our award-winning beverages."
Gary McGrath
Vice President of Sales
Pyramid Breweries
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Press Releases
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10/20/2008
IRI Announces the Release of More Localized, Actionable Consumer Insights at Retail
New Geographic Visibility Empowers Manufacturers and Retailers to Identify Growth Opportunities Among High-Potential Consumers
CHICAGO, October 20, 2008 – Information Resources, Inc. (IRI), the leading global provider of consumer, shopper, and market insights for the consumer packaged goods (CPG), retail, and healthcare industries, today announced further progress in its ongoing commitment to lead the marketplace in consumer and shopper insights via the company’s expanding Consumer Network™. Through the delivery of more releasable geographies, IRI is poised to provide more localized and relevant views of consumer behavior to drive insights at the individual retailer level.
IRI’s Consumer Network released an additional 18 Local Markets, bringing the total of markets available to 44 supporting 245 Retailer Marketing Areas, 205 Competitive Retailer Marketing Areas, and more than 1,000 Key Accounts. This release improves manufacturer clients’ ability to gain purchasing and profiling insights at more local geography levels and tailor marketing mix decisions. For retail and manufacturer clients alike, these new views further clarify the highly dynamic competitive landscape by providing visibility into more regional chains and localized shopping patterns.
“It’s no secret, consumer shopping behavior is changing more rapidly than ever before so understanding purchasing dynamics at deeper geographic levels will be essential for the future success of both our retailer and manufacturer clients,” says IRI President of Consumer and Shopper Insights, Robert I. Tomei. “Our focus is to expand both the depth and breadth of consumer insights available. This improved geographic base of consumer data enables us to uncover added localized insights across the four stages of the product cycle from the time it is placed on the shelf: in-store consideration, purchase, inventory and consumption. Combined with our recent advancements in applying emerging technology and advanced analytic techniques, we are on a trajectory to provide clients with next generation consumer insights and change the definition of longitudinal purchase panels.”
Tomei continued: “This is only the initial phase of a multi-year program that IRI will be undertaking to significantly enhance the scope and depth of insights we will be providing both manufacturers and retailers. During the next few months, we will be announcing further actions we are taking to develop and deliver industry-leading insights and solutions across a wide variety of platforms to enable our clients to gain a better and deeper understanding of their purchase behavior and the various influences of that behavior. Finally and most importantly, we will provide our clients with the ability to directly execute against the insights we develop.”
With the acceleration of channel migration during the past year as consumers face skyrocketing costs of gas, energy and everyday products, increased visibility into the dynamics of local markets is more important than ever. Retailers must have analytic views relevant to their trading areas to make empowered business decisions based on current data and trends to protect and grow market share before consumers become comfortable with new shopping patterns. Manufacturers will need this information to ensure they secure strong positions within the accounts growing share during the transformation.
“Major shifts in shopping behavior across departments, categories and consumer segments mean knowing which consumers to focus on and how to reach them most effectively is essential,” adds Tomei. “These new markets, along with our industry-leading key accounts and retailer views, will be essential in helping our clients better understand and reach their consumers in this difficult and challenging economic environment.”
For more information about the IRI Consumer Network, visit: http://usa.infores.com/ProductsSolutions/AllProducts/AllProductsDetail/tabid/159/productid/56/Default.aspx
About IRI
IRI is the world’s leading provider of consumer, shopper, and retail market intelligence and insights supporting 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), retail and healthcare companies. Only IRI offers the unique combination of integrated market information, automated and predictive analytics, innovative enabling technologies, and domain expertise. With IRI, leading retailers and manufacturers are able to quickly discover breakthrough insights driving smarter decisions and actions across the enterprise for breakthrough results. Companies around the world depend on IRI for improved productivity, stronger brands, and dramatic revenue growth. For more information, visit http://us.infores.com.
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IRI CONTACT:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Fax: (312) 474-2512
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