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9/16/2008
IRI Consumer Trends Expert Examines How to Re-Wire Convenience in Transforming Economy
Thom Blischok Leverages Latest IRI Convenience Store Research to Discover if Consumers are Willing to Pay for Convenience
WHO: Thom Blischok - President, Consulting and Innovation, Information Resources, Inc.
WHAT: The U.S. economy is undergoing a fundamental shift that will forever change all aspects of retailing. A few possibilities include gas prices hitting $4.50 per gallon and the price of turkey exceeding $8 per pound by 2009. And, snacking could drop by as much as 25 percent as consumers look for new ways to conserve their dollars. To meet the needs of tomorrow’s consumers, convenience must be rewired. IRI consumer trend expert Thom Blischok will discuss how convenience can be transformed in his futuristic keynote presentation, “Re-Wiring Convenience: Consumer Tuning in this Transformational Economy.” Blischok will share blueprints for precisely tuning the convenience business around consumers, assortment and innovation.
WHY: Consumers are feeling the pinch of skyrocketing gas and food prices, and it is affecting where they shop and what they buy. The challenges of growing in this economy are significant, but there are windows of success. Blischok will reveal where those windows are and how to push them wide open by leveraging results of IRI’s recently completed convenience store research project driven by consumer focus groups, surveys and scan data from more than 10,000 convenience stores.
Blischok’s presentation will address such critical questions as:
- Is the current economy swaying consumers’ purchasing decisions, compelling them to buy more items at a convenience store when they stop to by gasoline?
- Do consumers expect to pay more at a convenience store?
- Are private label products really finding more acceptance in convenience stores?
- Are consumers buying the same items at convenience stores during this transforming economy?
WHEN: Sept. 17, 2008, 9 a.m. (EDT)
WHERE:
CSP Outlook Conference
Gaylord National Resort & Convention Center
201 Waterfront Street
National Harbor, Md. 20745
www.outlookconference.com
About IRI
IRI is the world’s leading provider of consumer, shopper, and retail market information, insights and decision solutions to 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), healthcare and retail companies. Only IRI offers the unique combination of integrated market and shopper information, automated analytics and predictive insights, innovative technology, and domain expertise. With IRI, leading manufacturers and retailers are able to drive their growth by quickly discovering breakthrough insights, making smarter decisions, taking faster actions across the enterprise, and achieving breakthrough results. Companies around the world depend on IRI for technology and solutions that enable brand building, successful new product launches, consumer-driven merchandising/retail execution and consumer and shopper relationship management. For more information, visit http://us.infores.com.
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CONTACTS:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Shelley Hughes
E-mail: shelley.hughes@infores.com
Phone: (312) 474-3675
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