Thom Blischok Uncovers How Retailers Can Leverage Authenticity to Better Connect with Customers at Healthy Foods International Exposition & Conference
| WHO: |
Thom Blischok - President, Consulting and Innovation, Information Resources, Inc. |
| WHAT: |
From food products to store environments, retailers have strived to create a genuine shopping experience to build credibility with their wellness- and health-minded customers. As health trends move into the mainstream; however, this may no longer be enough. Leading retail innovator and consumer shopping trends expert Thom Blischok takes a closer look at today’s dynamic health and wellness environment and reveals ways that retailers can use the concept of authenticity to enhance their reputations in his keynote presentation “Using Authenticity to Build the Future of Health and Wellness.” |
| WHY: |
Health and wellness products are no longer specialty items found in a limited number of retail outlets. They have become an integral component of consumers every day shopping experience. Blischok will examine how retailers respond to this new environment and ensure that their messages remain relevant in the future.
Blischok’s presentation will address such critical questions as:
- What are the latest health and wellness opportunities that retailers can leverage as a competitive weapon?
- How is today’s transforming economy influencing health and wellness initiatives?
- What are the key consumer trends that will affect health and wellness programs?
- What are the latest innovations in store formats, merchandising and marketing?
- How are shoppers reacting to and defining authenticity?
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| WHEN: |
June 18, 2008, 10:45 a.m. (CDT) |
| WHERE: |
Healthy Foods International Exposition & Conference
Dallas Convention Center
650 S. Griffin St.
Dallas, Texas 75202
www.healthyfoodsintl.com |
About IRI
IRI is the world’s leading provider of consumer, shopper, and retail market information, insights and decision solutions to 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), healthcare and retail companies. Only IRI offers the unique combination of integrated market and shopper information, automated analytics and predictive insights, innovative technology, and domain expertise. With IRI, leading manufacturers and retailers are able to drive their growth by quickly discovering breakthrough insights, making smarter decisions, taking faster actions across the enterprise, and achieving breakthrough results. Companies around the world depend on IRI for technology and solutions that enable brand building, successful new product launches, consumer-driven merchandising/retail execution and consumer and shopper relationship management. For more information, visit http://us.infores.com/.
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CONTACTS:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Shelley Hughes
E-mail: shelley.hughes@infores.com
Phone: (312) 474-3675