Who:
Robert Doyle, Senior Vice President, Healthcare Solutions Group, Information Resources, Inc.
What:
Leading wellness expert Robert Doyle presents “Obesity: The Consumer & The Food Industry Response,” a detailed look into how America is tackling the obesity crisis. Drawing on insights from IRI’s proprietary Med Profiler™ Health & Wellness data, Doyle delves into the current trends behind the obesity movement. The presentation compares consumer behavior and consumer packaged goods (CPG) purchasing trends of overweight-classified households with normal weight households to expose who is buying the CPG products, define what products are they purchasing, and explore their attitudes regarding fitness levels, ailments, and overall health concerns. Additionally the presentation addresses new consumer research in the area of overweight children.
Why:
With 64% of US adults (>18 years old) classified as being overweight or obese, obesity is America’s number one health concern today. This condition impacts children, businesses and will have lasting repercussions. In response to this epidemic, CPG manufacturers and retailers are furiously working to understand changing consumer behaviors, current wellness trends and the product innovation landscape. Mr. Doyle’s presentation will address such key questions as:
How has consumer behavior changed in the wake of the national obesity health crisis?
How are CPG manufacturers innovating to meet the wellness trends?
How are marketing efforts changing to educate consumers?
What is the future of wellness?
When:
Friday, June 4, 2004 from 8:30 AM - 4:30 PM (EDT)
Where:
"Obesity: Understanding Issues, Seeking Solutions”
Saint Joseph’s University
Wolfington Teletorium, Mandeville Hall (located off 54th Street and City Avenue)
Philadelphia, PA 19131-1395
http://www.sju.edu/ucomm/press_releases/obesity_conference.html
About Healthcare Solutions from IRI
IRI’s Healthcare Solutions Group provides pharmaceutical, healthcare, and consumer goods companies as well as retailers with consumer intelligence, targeting, and analytic services for the healthcare marketplace. The group was formulated in response to the increasing need to understand consumer insights and decisions related to prescription (Rx) and over-the-counter (OTC) purchasing behaviors, attitudes, and preferences. The Healthcare Solutions Group offers a complete suite of retail tracking, consumer panel and analytic-driven products and services under the RxPulse™ brand to help its clients monitor, comprehend, and compete within the rapidly evolving healthcare space.
About Information Resources, Inc.
Information Resources, Inc. is a leading global provider of market content, analytic services and Business Performance Management (BPM) solutions to the CPG, retail and healthcare industries. IRI's clients include the leading CPG, retail, and healthcare companies in the world. IRI's market content and analytic services provide these companies with market and consumer insights. IRI's BPM solutions uniquely combine its breakthrough enterprise analytics software, market content and analytic models to provide a total view of the market and to enable maximum business performance across marketing, sales and operations. IRI's solutions enable the consumer-driven real-time CPG and retail enterprise. More information is available at www.infores.com.