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Boomers or Boomlets? Micro-Segmentation Critical to Serving an Aging Population
Since bursting on the scene in the late 1940s, baby boomers continue to have an outsized impact on the U.S. economy.
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Aldata Adds Leading Space and Assortment Optimization Products to G.O.L.D. Retail Suite, Increasing U.S. and Global Retail Sector Presence
Aldata Solution Oyj (Aldata) and Information Resources Inc. (IRI) announced today that they have entered into a definitive agreement under which Aldata will acquire all of the assets of IRI’s Apollo Retail Space and Assortment Planning business unit.
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Deeper, More Accurate “Insight to Impact” Summit Helps Retailers and Manufacturers Keep Up with Changing World
Information Resources, Inc. (IRI) today announced that it is taking IRI Summit 2009 to a new level with its “Insight to Impact” program.
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Multi-Year Engagement Will Bring Efficiencies to the Supply of Retail Data, Software and Services to All Nestlé UK Divisions
Information Resources Inc (IRI) today announced that it has become the sole supplier of retail data to Nestlé in the UK.
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IRI Beauty Practice Delivers Superior Category Expertise, Outstanding Client Service and Compelling Industry Vision to Coty
Information Resources, Inc. (IRI) today announced that Coty Inc. is the latest beauty client to renew its business with IRI. Under the multi-year agreement, IRI will provide marketplace information and business insights for all of Coty’s business units.
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Most Memorable New Product Launch Survey finds Wii Fit most remembered by Americans; other new technology products and twists on familiar brands also recognized
Advertisers and brand managers have new challenges to face as Americans are less aware of new product launches than ever before. That’s the key finding from the seventh annual Most Memorable New Product Launch Survey (MMNPL), conducted by Schneider Associates, Mintel International and Information Resources, Inc. (IRI).
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Private Label Market Reaches Pivotal Point; Retailers Turning Up Heat on Product Development and Promotion
The fact that shoppers are facing a crisis of confidence and checkbook is having a profound effect on the consumer packaged goods (CPG) industry. A key question on the minds of retailers and manufacturers is how consumers are meeting today’s economic challenges as the most shopping intensive period of the year draws near. The latest research from Information Resources, Inc. (IRI) reveals that financially-strapped consumers across all income levels, including those earning $100,000 or more, are turning to private label as part of a money-saving strategy.
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Valerie Walker Leverages Shopper Marketing Analysis to Drive New Market Success at In-Store Marketing Expo
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Clients to Benefit from Improved Assortments Tailored to Evolving Customer Needs through IRI and Winston Weber Collaboration
Information Resources, Inc., (IRI) and Winston Weber & Associates, Inc. (WWA) announced today a partnership through which WWA will offer a series of workshops to help IRI’s retail and consumer packaged goods (CPG) customers optimize the information executives receive from IRI’s Apollo Designer Workstation™ solution as well as generate new, actionable insights.
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74% Will Give the Same or More Gifts, 6 of 10 Will Give as Many or More Expensive Gifts; Shoppers to Increase Use of Promotions to Keep Up Appearances
Shoppers are tired of bad news and will open their wallets this holiday
season, new research announced by IRI today reveals. Consumers also
cited an increased importance of holiday rituals as they take comfort
with friends and family and noted that they plan to make better use of
merchandising and promotions to maintain appearances. IRI is the
leading global provider of consumer, shopper, and market insights for
the consumer packaged goods (CPG), retail, and healthcare industries.
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