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CPG Marketers with Intimate Understanding of how Consumers are Wired and a Deft Ability to Market to the New Consumer Will Win Game in Long Run
The latest IRI Times & Trends Report, "Zero-Moment of Truth:
Redefining the Consumer Decision-Making Process," takes an in-depth
look at how shoppers learn about, plan for and execute their consumer
packaged goods (CPG) shopping trips and how these behaviors have
changed in response to a prolonged period of economic unrest.
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At this week’s NACS Show in Las Vegas, IRI’s Matt McCourt will discuss
how convenience store retailers can learn what their customers want
most by utilizing sophisticated shopper tracking tools. During his
panel presentation, “How Many Is Too Many? Making Your Product Selection Work for You,”
McCourt will highlight how key analytic tools can assist retailers in
gleaning valuable insights into their customers’ shopping patterns in
order to effectively plan, advertise and promote convenience store
products.
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Today’s retailers need to take advantage of the wealth of insights and
data they have at their disposal in order to get up close and personal
with their customers, develop successful in-store strategies and
inspire long-term shopper loyalty. In his keynote presentation, “Getting the Most From Your Data: Analyzing Loyalty,”
Thom Blischok, an industry thought leader in the CPG retail and
manufacturing industry, will share in-depth next generation shopper
engineering strategies to help retailers maximize their customer data
and build solid loyalty relationships with their most important
shoppers.
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"Savvy Supermarket Cents™" Contest Entries Accepted at www.YouTube.com/SavvyCents
Information Resources, Inc. (IRI) today announced its new
nationwide video contest, hosted on www.YouTube.com/SavvyCents, which
recognizes and rewards these innovatively frugal shoppers.
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Private Label Growth in Every Channel, with Grocery, Drug and Dollar Stores Leading the Charge
According to the latest "IRI Times & Trends Report: Game-Changing
Economy Taking Private Label to New Heights," private label unit share
has grown 1.2 points to 22.8 percent and dollar share has grown 0.7
points to 17.6 percent across all outlets in the past 12 months.
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Additional Solution, TSA Wall Street Edition, Leverages Higher Quality Information for Investment Community
Information Resources, Inc. (IRI) today announced the addition
of Total Store Advantage™ (TSA) and Total Store Advantage Wall Street
Edition to its suite of solutions built on IRI's Liquid Data™
technology.
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New IRI Research Shows Increased Optimism and Savvier Shopping Rituals from 2008
American consumers plan to enter this year's holiday season more
hopeful, resulting in consumer confidence to selectively open their
wallets wider than the 2008 holiday season, according to new research
from Information Resources, Inc.
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New Solution Integrates Macroeconomic Data with Consumer Segment Drivers to Predict Category and Brand Performance
Consumer packaged goods (CPG) manufacturers and retailers, actively
engaged in their 2010 strategic planning process, face an even tougher
challenge than usual, questioning whether the recent slight
improvements in the economy will remain permanent or if they are merely
spikes in a "W" style recession.
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Strategic Marketing Consulting and Software Extend IRI Marketing Insights and Solutions Capabilities
Information Resources, Inc. (IRI) today
announced that effective Oct. 1, 2009, it will acquire The Hendry
Corporation, a strategic marketing consulting and software solutions
business unit, to extend IRI's strategic marketing insights and
solutions capabilities.
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The recession has created a new kind of shopper—frugality is now the
new consumer habit, with every purchase decision considered carefully.
Retailers and manufacturers, in turn, are faced with the challenge of
adapting to this new shopper to maintain a competitive edge. To discuss
this new shift in shopper behavior, industry thought leader Thom
Blischok will serve as moderator of the “The New Value Consumer:
Company Response to New Priorities and Changed Habits” panel at the
Grocery Manufacturers’ Association Executive Conference attended by
senior retail and CPG executives.
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