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Dow Jones Newswire
Kraft Foods Inc. (KFT) publishes a food magazine in Spanish. Frito-Lay taps Hispanic employee groups for marketing tips. The by-products: Dulce de Leche Oreo cookies and Fiery Habanero Doritos.
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Chain Drug Review
Where consumers choose to shop often depends on the kind of ‘‘trip mission’’ they are on, according to Information Resources Inc. (IRI). Retailers and manufacturers should keep those missions in mind when putting together their merchandising and marketing plans, Valerie Skala Walker, the market research firm’s vice president of business and consumer insights, said at the recent IRI Summit 2007 conference here.
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AMR Research Alert
In this first part of our two-part series, we show how CP companies can use demand insights to become market driven. Shopper insights is a new concept. Don’t confuse it with consumer insights, which is information about the person that uses your product, or retailer insights, which is information about the retailer that sells your product to a consumer. It is the third and very important leg of the demand insight foundation of a demand-driven strategy.
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AMR Research Alert
In this second of a two-part series on the use of shopper insights to define demand-driven processes in CP, we share guidance on how to make this shift and build products that spur demand.
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Consumer Goods Technology
Maria Mullen, vice president, category leadership, along with colleagues Danica Konetski, senior director, shopper insights and analytics, and Tammy Brumfield, director, integrated marketing, are playing integral roles in this development, kicking off a Shopper-centric Platforms for Growth Project (SPG).
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Food Navigator
All-round innovation remains key to keeping the US snack market vibrant, according to an annual snack industry report, which identifies a number of growth opportunities at a time when consumers are striving to snack less. Although the nation's snack industry saw dollar sales rebounding last year, up 3.2 percent compared to 0.5 percent in 2005, the majority of this market growth was due to price, said market researcher Information Resources Inc.
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MarketingProfs.com
Pricing is one of the 4 Ps of marketing and the most basic tactic, having been around for hundreds if not thousands of years. It is the most direct way of communicating value to customers and has the most direct impact on bottom-line performance.
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Advertising Age
Attention, package-goods marketers: TiVo is threatening your brands. Early results from a study by Information Resources Inc. and TiVo involving a consortium of package-goods players confirms marketers' worst fear-that DVRs really do undermine what advertising is designed to do: sell.
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American Marketing Association
There are ample reasons that geographic variation in brand share persists. This comment highlights intentional strategies and feedback loops. Trade promotion, advertising, coupons, and special events are likely to be differentially allocated on the basis of market position and may have different effectiveness. Distribution is highly correlated with share, and distribution can be easier to get and maintain in strong markets. The interaction between retailers and manufacturers at the category level can be strong and persistent and can be observed in market-level data as a market effect.
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Research Business Report
We are seeing more change and less certainty than ever before in almost every industry and business process. Old habits are not just dying, they are falling hard. Best-in-class analytics, customer know how, consumer understanding, and innovation will provide much needed stability as traditional business models are called into question.
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Dallas Morning News
As an employee at a Mesquite service station, Kevin Raybourne can't help but watch gasoline prices all day. He avidly follows gas prices as a consumer, too, because he drives mile after mile to buy merchandise for his small clothing store.
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USA Today
In the retail world, the holidays are shaping up to be a case study in the haves and have-nots. Which side a retailer falls on depends on its customers: Do they have money? Or are times tight? "There's a huge split in the consumer base that's really creating a polarization in the market," says Sheila McCusker, editor of Information Resources' Times & Trends, which studies consumer shopping trends.
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PL Buyer
A new report from IRI shows retailer emphasis on perishables as a way to differentiate from the competition and drive gains around the store’s perimeter.
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ClickZ
There's been a lot of fretting over the potential effect of digital video recorder (DVR) technology on advertiser brands. Now the company synonymous with DVRs, TiVo, is augmenting its research offerings, allowing advertisers to track the DVR effect on a national scale through an expanded relationship with research partner Information Resources, Inc. (IRI). The new research product is aimed mainly at consumer packaged goods (CPG) advertisers, a main market served by IRI.
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Mediaweek
Through a partnership with Information Resources Inc., TiVo announced Wednesday the launch of IRI TiVo Consumer Insights Suite, two new research services designed to provide marketers with measures of how TV viewing and DVR usage impact product purchases.
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Supermarket News
IGA offers just seven Tex-Mex-style items under its own name, such as beans, salsa and taco shells. But for Jim Collins, national accounts manager with responsibility for private label, that’s just a start.
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Supermarket News
Hispanic Heritage Month, which kicks off this Friday, is an appropriate reminder to food retailers how culturally complex it is to capture the hearts of this burgeoning consumer segment.
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Food Navigator
Food manufacturers are not exploring the full potential of the baby boomers market, according to a new report, which says that companies need to understand that this is not one homogenous group and adapt their products and marketing to target different categories of baby boomers.
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Newsweek
For years, Bonnie Taub-Dix carefully portioned out a handful of crackers or cookies and packed them in Baggies for her sons to snack on at school. Then, on a recent trip to the supermarket, the mother of three discovered that someone had done the work for her. Tucked among the family-size bags of chips and three-liter soda bottles, she spotted boxes of 100-calorie snack packs.
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Kids Nutrition Report
Better-for-you foods and beverages for kids and their parents have explosive potential for both manufacturers and retailers, says Information Resources Inc.The Chicago-based company has for many years been providing the industry with highly reliable data on category, brand and individual-product sales in American supermarkets and other mass merchandisers, using information from scanning at the check-out.
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