|
|
Convenience Store Petroleum
While Americans on the whole still look to snacks and candy to satisfy their indulgent cravings, healthier options are making headway, according to one industry researcher.
Read More
|
|
|
|
|
Convenience Store Petroleum
Convenience stores need to clean out a lot of their products—and not just in dust-gathering categories but even in the stalwarts. That was one of the bracing messages from Thom Blischok in his presentation during Thursday's CSPNetwork CyberConference "How's Business: Finding New Growth."
Read More
|
|
|
|
Mass Market Retailers
Information Resources Inc. (IRI) has unveiled an end-to-end data management and insights platform that chairman Romesh Wadhwani calls a “game changer” for consumer packaged goods (CPG) companies . The IRI Liquid Data (ILD) platform is the first to fully enable a real-time, integrated information universe of marketplace and enterprise data for the CPG industry, notes Wadhwani.
Read More
|
|
|
|
Chain Drug Review
There is no shortage of consumer packaged goods data, but there has been a dearth of unambiguous conclusions from it. But that’s about to change — says Information Resources Inc. (IRI) chairman Romesh Wadhwani — with the launch of the IRI Liquid Data (ILD) end-to-end information management and insights platform.
Read More
|
|
|
|
Research Business Report
New product ideas and advertising campaigns will be increasingly developed through direct dialogue with consumers/customers. In some cases, they will be developed directly by the customers. Companies' business models will focus more on “pure” new product innovation. The once-accepted belief in the “one-stop” retailing experience will continue to take a beating.
Read More
|
|
|
|
MediaPost
Private label is growing, but how fast? In-house brands like Safeway's "O Organics" and Target's "Archer Farms," are retailer extensions competing with traditional consumer packaged goods brands. Private-label products are a big part of the European market, and have made inroads in the U.S. in recent years.
Read More
|
|
|
|
Supermarket News
The problem is all too familiar. After years of building up perimeter departments, supermarkets were left with weakened Center Stores. More than a few retailers wondered whether this department was relevant anymore. Did it have a future?
Read More
|
|
|
|
Crain's Chicago Business
Wondering what artificial sweetener racks up the sweetest sales? Whose hot dog is heating up the market? If so, John Freeland is your man.
Read More
|
|
|
|
Advertising Age
Sunil Garga helped usher in a new age of accountability for media when he and his partners founded Marketing Management Analytics in 1990. Now heís looking for new ways to quench marketers’ growing cravings, pushing retail data cruncher Information Resources Inc. deeper into the media arena.
Read More
|
|
|
|
|
Advertising Age
It turns out that Parade, the venerable, some might say frumpy, Sunday magazine inextricably linked to the struggling newspaper industry, is a return-on-investment powerhouse. At least that's what marketing-mix modeling the publication commissioned from Information Resources Inc. appears to show, in a move that increases the pressure on other media players to similarly prove their worth.
Read More
|
|
|
|
Reuters
Wal-Mart Stores Inc. will soon give household product makers a little more information about its shoppers in an expanded pact with Information Resources Inc., but the sales figures are still under wraps, the data provider said on Tuesday.
Read More
|
|
|
|
BrandWeek
Just like growing children, brands need to take their own vitamins for growth over the long haul, according to a new study by Information Resources, Inc. The Chicago-based firm studied the impact of TV advertising, in-store promotion, distribution and other factors on long-term brand health for more than 30 brands from eight major manufacturers. The data gathered for the report included weekly sales and pricing histories, media spending and other comparative data over a five-year period.
Read More
|
|
|
|
AdWeek
TV advertising and strong distribution channels are paramount for driving long-term growth and lowering price elasticity for brands across various consumer categories, according to a new study by Information Resources Inc. The Chicago-based firm tracked the impact of TV advertising, in-store promotion, distribution and other factors on the long-term health of more than 30 brands from eight major manufacturers. The data gathered for the report included weekly sales and pricing histories, media spending and other comparative data over a five-year period.
Read More
|
|
|
|
Market Research Industry Online
Retail information giant Information Resources, Inc. (IRI) is to extend its major syndicated study of brand drivers, the Long-Term Drivers Consortium, into a second phase. Results from the first phase provide good news for TV advertising, as does a separate GroupM study released this week.
Read More
|
|
|
|
|
Advertising Age
Advertising does have a long-term impact, but it's not guaranteed. Nor does price promotion's impact always end as soon as the promotion is over. Those are the findings of Information Resources Inc., which conducted research for a consortium of eight package goods marketers. The study spanned five years of data for 10 categories, including salty snacks, household cleaners and air care.
Read More
|
|
|
|
Food Processing Magazine
Although an estimated 95 percent of new products fail, some come out of the box with incredible buzz and phenomenal sales success. Heavy first-year advertising support doesn’t hurt, either. Chicago-based Information Resources Inc. has followed the path of consumer packaged goods (CPG) product introductions for 12 years via its New Product Pacesetters report, which ranks each year’s most successful new brands.
Read More
|
|
|
|
|
Mediapost
If you have a headache, you take a pain reliever. If the headache persists, you can either keep taking aspirin or start doing something about your long-term health. That's the kind of trade-off described in a new report out from Information Resources, Inc. (IRI) that focuses on decisions made by consumer products companies as they consider short- and long-term marketing strategies.
Read More
|
|
|
|
|
Mediapost
Buoyed by consumers' interest in health and nutrition, consumer packaged goods marketers maintained a brisk pace of new product introductions last year. There were 1,704 new products launched in 2006--up from 1,361 in 2003, according to IRI's "2006 New Product Pacesetters" report.
Read More
|
|
|
|
DM News
Seventy-three percent of consumers say they learned about new products last year from television commercials and infomercials, according to a survey conducted by Stagnito's New Products Magazine, Schneider & Associates and Information Resources Inc.
Read More
|
|
|
|
|
Supermarket News
The buzz around the term “health and wellness” has been building for several years now, and with increased attention from consumer packaged goods manufacturers, it seems to be reaching a crescendo.
Read More
|
|
|
|