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Retail Wire
There were lots of speakers at the recent IRI Summit, with various thoughts on how to navigate the challenging economy, connect better with consumers, etc. So, I thought I'd pick out some of the more interesting ideas and see what you think.
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Brand Week
Consumers crave brands with health and affordability claims, according to Information Resources Inc.’s annual New Product Pacesetters report.
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CSP
Represent major retail opportunity; driving current uptick in popularity of private label
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Advertising News
Brands Atop IRI's Pacesetters List Racked Up More Than $100 Million in Sales
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Wall St. Journal
As More Americans Entertain at Home to Save Money, Liquor Companies Offer New Lines of Pre-Made Cocktails
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Morning News Beat
Random notes and comments from “Content Guy” Kevin Coupe from the
annual summit sponsored by Information Resources Inc., taking
place at the Wynn Las Vega.
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Consumer Goods Technology
There appears to be a seismic shift underway in the consumer goods (CG) industry relating to consumer and shopper understanding. Dr. Romesh Wadhwani, managing partner, Symphony Technology Group, and chairman, IRI, shares his predictions for the future of consumer insights and offers recommendations for how CG manufacturers can best leverage new solutions and business processes to take advantage of the wealth of information that is available today.
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Chain Drug Review
Information Resources Inc.’s (IRI’s) Summit 2009 will “disrupt thinking,” according to Thom Blischok, IRI’s president of consulting and innovation.
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Marketing Daily
As the economy continues to worsen, following the trajectory of environmentally friendly products turns out to be as tricky as tracking the stock market. But the recession isn't scaring all micro-segments out of the organics aisle, according to a new report from Information Resources Inc.
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Brand Week
Contrary to
popular belief, sales of green products are not tanking in a down
economy and it’s not the diehard enthusiasts who are buying these
products either, according to a new report by market research firm
Information Resources Inc.
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BtoB
Even as travel budgets are slashed and show attendance slows, you know the importance of event marketing to both your company and your customers. Here are some tips to help communicate that.
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Drug Store News
Shopper behaviors being shaped out of economic necessity today may be casting the mold for shopping behaviors tomorrow, noted Steve Johnson, EVP health care and personal care client solutions for Information Resources Inc., during a presentation at the National Association of Chain Drug Stores’ Regional Chain Conference here last month.
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Advertising Age
Marketers Face Moment of Truth As Retailers' Lines Soar to Historic Sales High
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Wall Street Journal
This week, Bounty paper towels, made by Procter & Gamble, plans to unveil an ad campaign designed to reflect what P&G says is today's more cavalier attitude toward household messes.
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Nutrition Business Journal
In a recent interview with Nutrition Business Journal, Thom Blischok shared his insights and offered some advice for how companies selling “better for you” products can compete during these turbulent times.
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CSP Daily News
IRI's innovation chief urges retailers to work toward rewiring convenience.
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Advertising Research Foundation
The first ORQC Newsletter informs the industry on progress being made against the issues and opportunities addressed by the ARF’s Online Research Quality Council.
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Chain Drug Review
Shopper and market insights designed to drive growth in the current challenging economy will be examined when Information Resources Inc. (IRI) holds a consumer packaged goods (CPG) summit March 23 through March 25 in Las Vegas.
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Refrigerated and Frozen Foods Retailer
The tough economy means your shoppers are buying different products, and may be responding in unexpected ways to your promotions. Here’s what you can do.
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St. Louis Post-Dispatch
In tough economic times more shoppers are opting for private-label goods.
Twofold Benefit: Customers pay a lot less and stores make a much bigger profit.
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