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RetailWire
Welch's is leveraging shopper insights to drive category revenue for retail partners for its assortment of jams and jellies. For example, Welch's can help the retailer convert existing shoppers who shop the category in other chains. In addition, it can increase the "buy rate" of existing category buyers in the retailer's stores. To facilitate the process and obtain insights, Welch's relies on a program from IRI called Shopper Insight Explorer.
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PL Buyer
A March 25 panel discussion during Information Resources, Inc. (IRI) "Reinventing CPG and Retail Summit: Insights to Impact" in Las Vegas demonstrated the increasingly important role blogs and other social media play in consumer buying decisions.
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Retail Info Systems News
According to the IRI report, "Dissecting the Downturn Generation: Recognizing and Leveraging Permanence in Today's Transformational Economy, highlights how shoppers are changing behaviors to adapt to the unstable economy and uncovers the new habits they intend to continue even if the economy improves.
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Research Conference Report
“Our industry’s business processes, particularly concerning insights, are stuck in the Stone Age,” announced Dr. Romesh Wadhwani, Chairman, Information Resources, Inc., (Chicago, IL).
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Research Conference Report
John Freeland, President & CEO, Information Resources, Inc. (Chicago, IL), reviewed several major innovations from the company in 2008, including IRI Liquid Data™, IRI Shopper Insights Advantage™ and IRI IMPACT™, which were tested by heavy hitters, including Frito-Lay, Unilever PLC and Royal Ahold.
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Research Conference Report
Jaya Kumar, CMO of Frito-Lay (Plano, TX), a division of PepsiCo, summarized the insights-driven decision-making process now in force at the company after testing and
implementing Liquid Data over the past 18 months.
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Drug Store News
Even as the state of the economy has redefined how consumers make purchasing decisions, the fact is that over the course of the two days that comprised Information Resources’ annual CPG Summit event, which convened here late last month, shoppers made an estimated 66 million trips to the store and spent an estimated $1.8 billion. That was the message IRI president of consulting and innovation Thom Blischok had for the crowd of more than 850 retailer, supplier and service company executives in attendance for Summit 2009: Reinventing CPG and Retail Conference.
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Reuters
Check out the “Downturn Generation.” That’s what data tracking firm Information Resources Inc is calling a “new generation of Americans (that) is adopting practices similar to Depression-era shoppers, implemented both to weather the recession and to keep a close eye on spending long after the recession ends.”
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Brand Week
Despite the flash-in-the-pan success of virtual reality mediums like Second Life, marketers are flocking to VR—for research purposes. Read More.
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Modern Brewery Age
Speed and change were the
bywords at the recent IRI's "Insight to Impact" CPG conference in Las Vegas.
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Marketing Daily
While the snacking industry is clearly being impacted by the economy, some recent indicators point to an upswing for the category, according to Sally Lyons Wyatt, SVP of client solutions, for Information Resources, Inc. (IRI).
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Retail Wire
There were lots of speakers at the recent IRI Summit, with various thoughts on how to navigate the challenging economy, connect better with consumers, etc. So, I thought I'd pick out some of the more interesting ideas and see what you think.
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Brand Week
Consumers crave brands with health and affordability claims, according to Information Resources Inc.’s annual New Product Pacesetters report.
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CSP
Represent major retail opportunity; driving current uptick in popularity of private label
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Advertising News
Brands Atop IRI's Pacesetters List Racked Up More Than $100 Million in Sales
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Wall St. Journal
As More Americans Entertain at Home to Save Money, Liquor Companies Offer New Lines of Pre-Made Cocktails
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Morning News Beat
Random notes and comments from “Content Guy” Kevin Coupe from the
annual summit sponsored by Information Resources Inc., taking
place at the Wynn Las Vega.
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Consumer Goods Technology
There appears to be a seismic shift underway in the consumer goods (CG) industry relating to consumer and shopper understanding. Dr. Romesh Wadhwani, managing partner, Symphony Technology Group, and chairman, IRI, shares his predictions for the future of consumer insights and offers recommendations for how CG manufacturers can best leverage new solutions and business processes to take advantage of the wealth of information that is available today.
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Chain Drug Review
Information Resources Inc.’s (IRI’s) Summit 2009 will “disrupt thinking,” according to Thom Blischok, IRI’s president of consulting and innovation.
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Marketing Daily
As the economy continues to worsen, following the trajectory of environmentally friendly products turns out to be as tricky as tracking the stock market. But the recession isn't scaring all micro-segments out of the organics aisle, according to a new report from Information Resources Inc.
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