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Chicago Tribune
Consumers are ready to come out of hiding for the holiday shopping season, but they will be picky about how they spend their money, according to a study to be released Tuesday.
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Reuters
After clamping down last year, U.S. holiday shoppers are more willing to crack open their wallets in 2009, but still intend to hunt for discounts, a survey released on Tuesday found.
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Supermarket News
Now, with the recession beginning to ease and prices for many — but not all — categories lower than before, consumer behavior is no longer as predictable.
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Brand Week
The outlook for the consumer packaged goods industry gets better with age, per a new report from IRI.
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Women's Wear Daily
The economic calamity that engulfed the U.S. starting 80 years ago influenced a generation of consumers, and the current financial upheaval might also have a lasting impact, according to a new study.
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Forbes
Survey shows most cut back less now than in late 2008. IRI says private label penetration growing.
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Brand Week
It's not a good time to be a mid-tier brand, per the IRI Times and Trends report entitled "The Value/Premium Dichotomy." While some shoppers are flocking to value brands, others are still paying top dollar for premium products despite the economy.
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Grocery Headquarters Magazine
In research recently completed by Chicago-based Information Resources, Inc., consumers report that their decisions to purchase private brands involve many factors, including their emotional connection to the retailer itself and not simply low price.
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Beverage Industry
Without question, it's tough out there, and it's going to get tougher," stressed Thom Blischok, president of Consulting and Innovation for Information Resources, Inc., kicking off the general session of the IRI Reinventing CPG and Retail Summit: Insights to Impact, at the Wynn Las Vegas.
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RetailWire
Welch's is leveraging shopper insights to drive category revenue for retail partners for its assortment of jams and jellies. For example, Welch's can help the retailer convert existing shoppers who shop the category in other chains. In addition, it can increase the "buy rate" of existing category buyers in the retailer's stores. To facilitate the process and obtain insights, Welch's relies on a program from IRI called Shopper Insight Explorer.
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PL Buyer
A March 25 panel discussion during Information Resources, Inc. (IRI) "Reinventing CPG and Retail Summit: Insights to Impact" in Las Vegas demonstrated the increasingly important role blogs and other social media play in consumer buying decisions.
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Retail Info Systems News
According to the IRI report, "Dissecting the Downturn Generation: Recognizing and Leveraging Permanence in Today's Transformational Economy, highlights how shoppers are changing behaviors to adapt to the unstable economy and uncovers the new habits they intend to continue even if the economy improves.
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Research Conference Report
“Our industry’s business processes, particularly concerning insights, are stuck in the Stone Age,” announced Dr. Romesh Wadhwani, Chairman, Information Resources, Inc., (Chicago, IL).
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Research Conference Report
John Freeland, President & CEO, Information Resources, Inc. (Chicago, IL), reviewed several major innovations from the company in 2008, including IRI Liquid Data™, IRI Shopper Insights Advantage™ and IRI IMPACT™, which were tested by heavy hitters, including Frito-Lay, Unilever PLC and Royal Ahold.
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Research Conference Report
Jaya Kumar, CMO of Frito-Lay (Plano, TX), a division of PepsiCo, summarized the insights-driven decision-making process now in force at the company after testing and
implementing Liquid Data over the past 18 months.
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Drug Store News
Even as the state of the economy has redefined how consumers make purchasing decisions, the fact is that over the course of the two days that comprised Information Resources’ annual CPG Summit event, which convened here late last month, shoppers made an estimated 66 million trips to the store and spent an estimated $1.8 billion. That was the message IRI president of consulting and innovation Thom Blischok had for the crowd of more than 850 retailer, supplier and service company executives in attendance for Summit 2009: Reinventing CPG and Retail Conference.
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Reuters
Check out the “Downturn Generation.” That’s what data tracking firm Information Resources Inc is calling a “new generation of Americans (that) is adopting practices similar to Depression-era shoppers, implemented both to weather the recession and to keep a close eye on spending long after the recession ends.”
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Brand Week
Despite the flash-in-the-pan success of virtual reality mediums like Second Life, marketers are flocking to VR—for research purposes. Read More.
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Modern Brewery Age
Speed and change were the
bywords at the recent IRI's "Insight to Impact" CPG conference in Las Vegas.
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Marketing Daily
While the snacking industry is clearly being impacted by the economy, some recent indicators point to an upswing for the category, according to Sally Lyons Wyatt, SVP of client solutions, for Information Resources, Inc. (IRI).
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