Research Conference Report
Scott Klein, President & CEO, Information Resources, Inc. (Chicago, IL), began with an alarming statistic: only 20% of CPG products achieve $7.5 million in revenue in their first year. “Real-time innovation is based on forward-looking consumer understanding, implemented with fast, agile new product management, executed with compelling and ongoing store-level retail performance management,” he stated. Underscoring his point, Klein mentioned.