Article Details
6/4/2008 IRI bullish about ‘Liquid Data’ Chain Drug Review There is no shortage of consumer packaged goods data, but there has been a dearth of unambiguous conclusions from it. But that’s about to change — says Information Resources Inc. (IRI) chairman Romesh Wadhwani — with the launch of the IRI Liquid Data (ILD) end-to-end information management and insights platform.