Upcoming Events & Webinars
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December 2, 2009
Times & Trends: Health & Wellness Webinar
Based on the latest Times & Trends report, this webinar provides
insights into current and emerging marketing strategies being employed
by an industry seeking to accelerate consumer migration toward
healthier living, and benefit from increased brand, category and store
sales along the way. CPG marketers are increasingly playing a vital
role in creating a healthier America. This session will provide
detailed insights into CPG trends that are shaping the health of
tomorrow’s shopper and best practices you can use to leverage this
opportunity today.
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February 1-3, 2010
Convenience Retailing University 2010 (CRU)
Convenience Retailing University is a conference geared specifically for the unique needs of senior marketing executives, category managers, and managing executives in convenience retailing.
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Webinar Archives
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Faced with a changing competitive landscape and evolving consumer needs, Wal-Mart continues to reinvent itself, and when Wal-Mart changes, the industry changes.
CPG manufacturers and retailers that are tuned into current and emerging Wal-Mart trends are empowered to make decisions that have the potential to dramatically impact their brand and company performance.
This informative webinar session will highlight significant Wal-Mart category and consumer trends and major company initiatives, as well as implications for CPG manufacturers and retailers.
Length: 60 minutes
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As their choice of stores and products has increased, consumers have
had to develop a shopping expertise. This presentation reveals key
findings from IRI research, with an emphasis on in-store shopper
observation and interviewing studies, integrated with retail sales and
consumer purchase behavior metrics. It goes on to describe ways you
can use this information to identify your biggest in-store opportunity
and what marketing levers to pull to turn that opportunity into
incremental sales.
Who Should Attend: Category Managers and Shopper Insights Managers, particularly category captains seeking to improve your Cannondale ratings.
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