Events & Webinars - Information Resources, Inc. (IRI)

Upcoming Events & Webinars

December 2, 2009
Times & Trends: Health & Wellness Webinar
Based on the latest Times & Trends report, this webinar provides insights into current and emerging marketing strategies being employed by an industry seeking to accelerate consumer migration toward healthier living, and benefit from increased brand, category and store sales along the way. CPG marketers are increasingly playing a vital role in creating a healthier America. This session will provide detailed insights into CPG trends that are shaping the health of tomorrow’s shopper and best practices you can use to leverage this opportunity today.

February 1-3, 2010
Convenience Retailing University 2010 (CRU)
Convenience Retailing University is a conference geared specifically for the unique needs of senior marketing executives, category managers, and managing executives in convenience retailing.

March 22-24, 2010
IRI Reinventing CPG and Retail Summit 2010
The Summit is a world-class conference for passionate senior leaders in the global CPG, Retail, and Healthcare industries.

Webinar Archives

8/10/2006
IRI MarketView On Demand

In this session you will learn about IRI MarketView On Demand™, a web-based tool that will help you to quickly arm yourself with the information you need to make confident, fact-based decisions about a your most critical business issues.

IRI MarketView On Demand provides you with access to a suite of configurable best practice report templates that address the most common CPG business issues. IRI MarketView On Demand gives you the flexibility to run these report templates against any of the categories and geographies available in the IRI InfoScan Reviews database. IRI MarketView On Demand is available, 24 hours a day, seven days a week from any computer with a web connection.

Length: 60 minutes
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8/3/2006
IRI Drivers on Demand

In this session you will learn about IRI Drivers on Demand™ - a web-based reporting system from IRI and Marketing Analytics, Inc. (MAI) that explains period-to-period sales fluctuations by combining syndicated sales tracking data with the explanatory power of the IRI Drivers™ modeling platform.

Frequent and ongoing updates ensure you always have current, actionable category sales response data at your fingertips. Model-based explanations of sales trends allow for quick responses to aggressive competitive behavior and give sales and marketing teams the ability to make informed pricing, promotion and marketing decisions immediately.

Length: 60 minutes

7/27/2006
Insights on Hispanic Consumers

In this presentation you will hear inside information on Hispanic shopping habits; what's in a Hispanic shopping basket, and how it differs from the rest of the population. Learn from IRI consumer insights expert, Staci Covkin, the results from a recent survey entitled "Uncovering Insights on Hispanic Shopping Behavior."

After attending the session, you will be able to identify the brands and benefits that resonate most with Hispanic consumers, incorporate targeted messages into your marketing and brand promotion plans, and convince the increasingly influential Hispanic consumer to purchase your product.

Length: 60 minutes
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6/22/2006
Healthy Kids Report

In this retailer-focused session, you will learn about the Healthy Kids Report, which reveals emerging health trends for kid-driven food and beverage categories and calculates the performance and future impact of better-for-you products.
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6/6/2006
Shopper Insights Part 2: Shopping Trip Missions

As more stores compete for the same geodemographic group purchases of the same types of products, retailers are looking for new ways to segment the marketplace. This presentation describes a multi-faceted approach that combines consumer segmentation with shopping trip segmentation and product co-purchasing. This approach reveals differences in trip-types by outlet, retailer, consumer segment, and product category. The presentation goes on to describe specific ways to apply this information to refine category and brand merchandising strategies, then measure results.

Who Should Attend: Category Managers and Shopper Insights Managers, particularly category captains seeking to improve your Cannondale ratings.

Length: 60 minutes
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