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Events & Webinars

Upcoming Events & Webinars
   December 2, 2009
Times & Trends: Health & Wellness Webinar
Based on the latest Times & Trends report, this webinar provides insights into current and emerging marketing strategies being employed by an industry seeking to accelerate consumer migration toward healthier living, and benefit from increased brand, category and store sales along the way.  CPG marketers are increasingly playing a vital role in creating a healthier America.  This session will provide detailed insights into CPG trends that are shaping the health of tomorrow’s shopper and best practices you can use to leverage this opportunity today.
   February 1-3, 2010
Convenience Retailing University 2010 (CRU)
Convenience Retailing University is a conference geared specifically for the unique needs of senior marketing executives, category managers, and managing executives in convenience retailing.
   March 22-24, 2010
IRI Reinventing CPG and Retail Summit 2010
The Summit is a world-class conference for passionate senior leaders in the global CPG, Retail, and Healthcare industries.

Webinar Archives
This mini-webinar will focus on the state of the economy through the beginning of 2009 through important trended economic indicators to provide attendees with an important knowledge base for understanding consumer and shopper behavior today. In addition, attendees will see a preview of the latest evolving shopper trends and the consumer groups driving these trends.
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Shoppers are increasingly trading down by buying less expensive national brands and private store brands as a saving strategy to survive this recessionary economy.  Yet, the premium end of the product spectrum has also demonstrated hearty growth.  Many shoppers are splurging on premium and gourmet products on a regular basis as a way to treat themselves to affordable indulgences.
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Based on the latest IRI Point of View, this webinar will closely examine the shopping behaviors and saving strategies the Downturn Generation group is adopting during the current economy and which of those strategies will remain, even after an economic recovery.  This session will also outline nine strategies for CPG manufacturers and retailers to take maximum advantage of today’s new opportunities by generating uplift among these shoppers.  Successful manufacturers and retailers must recognize that a significant portion of their shoppers will carry on with their frugal practices well into the future and will rewire their businesses to take advantage of the opportunities downturn thinking generates.
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Based on the latest Times & Trends report, this webinar explores Walmart’s role in helping consumers navigate through difficult financial times and what this means for manufacturers and competing retailers.  Learn how Walmart is driving its own growth during the recession, how manufacturers can capitalize on opportunities within Walmart, and how other retailers can position themselves against this formidable competitor. 
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With thousands of new items introductions and consumer budgets strained more than ever, 2008 was a particularly challenging year for new product launches.  Yet, some manufacturers were able to overcome both the poor odds and the economy to achieve successful year-one sales.
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IRI In the News
Summit 2009 Insights
Freeland
"I believe the marketplace senses our vitality, our commitment to leadership, our sense of urgency and lack of complacency."
John Freeland, President and CEO, IRI

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