Description:  The GMA Merchandising, Sales and Marketing Conference (MSM) provides an ideal platform for senior-level marketing and sales executives from CPG manufacturers and sales agencies and merchandising executives from all channels of retail distribution to realize the benefits of leveraging consumer insights and collaborating with trading partners to grow their business.  This year's conference theme, Resilience and Relevance: Winning Strategies for a New Economy, will explore ways that CPG manufacturers and retailers can emerge from the recession stronger, more consumer-centric and as better trading partners.
 
Date:  November 2 – 3, 2009

Location:  Arizona Biltmore, Phoenix, AZ

Topic:  Product Innovation & Growth: Getting the Winning Product in the Right Place at the Right Time for the Right Duration - This session will share insights on what steps companies can take to maximize the returns on innovation and lifecycle stages, and create winning products that your customers need and your consumers want.

Speakers:  Thom Blischok, President, Innovation and Consulting, IRI and Jim Coleman, Senior Executive, Consumer Goods and Services, Accenture

Session Timing:  November 3, 4:00 - 5:00 p.m.

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