Upcoming Events & Webinars
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April 7, 2010
Leveraging Healthcare for Total Store Growth Webinar
Based on the leading-edge Healthcare III study, this webinar will
uncover emerging revenue opportunities that leverage growing consumer
interest in holistic health management. This forward-looking,
actionable analysis will help retailers and manufacturers understand
which ailments are driving pharmacy growth today, which represent the
greatest future “total store” opportunities, and how to design and
implement disease-state management initiatives that will drive shopper
loyalty and total store performance in your markets.
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April 24-27, 2010
NACDS Executive Annual Conference
More than 1,800 of today's most influential retail executives from
drug, food, and mass merchandising and their supplier partners will
return to The Breakers in Palm Beach to share insights, forge
relationships, and explore future opportunities. Long regarded as our
industry's most prestigious meeting, the Annual Meeting will give you
and your company a unique opportunity to gain new insights into today's
changing marketplace and set your course for the future.
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May 10 - 13, 2010
FMI 2010
FMI 2010 is the industry leadership event showcasing emerging
opportunities; delivering consumer insights through thought provoking
research and education; and, fostering industry collaboration and
community. This is your biennial opportunity to see the food industry's
showcase of products and services and to engage with retailers and
wholesalers from around the globe. Be sure to visit IRI in booth #6242!
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June 6 – 8, 2010
NACDS Marketplace Convention
The NACDS Marketplace Conference is not your typical trade show. It is
a venue for retail buyers and sellers to meet one another and work
together to bring new and innovative products to market. Where else
can you have a guaranteed meeting with buyers from top retail
companies? Pair this with the most expansive and timely selection of
education programming in the industry and you have NACDS Marketplace.
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Webinar Archives
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Based on the latest Times & Trends report, this webinar will
explore economic, channel, department and category performance over the
past year. CPG marketers with the ability to understand and anticipate
the evolving needs of shoppers will forge relationships that will
outlast the recessionary environment. This session will arm you with
an understanding of market opportunities and risks and empower your
organization to benchmark performance versus the industry.
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Based on the latest Times & Trends report, this webinar will explore current and emerging pricing and merchandising trends that successful CPG marketers are using to serve and satisfy consumers in a recessionary market. The need to develop and execute effective marketing strategies is high. Despite slowly brightening economic conditions, consumers are accustomed to recession-driven behaviors. Learn how you can deliver effective price and promotional strategies that deliver against today’s critical consumer needs to build and solidify relationships that will remain long after the recession has ended.
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Join Schneider Associates, Sentient Decision Science, and IRI as we
talk about the top 10 product launches of 2009, as determined through
the Eighth Annual Most Memorable New Product Launch Survey. We’ll
discuss what made these products memorable to consumers as well as the
latest consumer purchasing and behavioral trends.
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The rate of new product innovation in the CPG industry has increased
fairly steadily during the past seven years, with just under 10,000 new
CPG brands introduced since 2003. On average, nearly 80% of new
product introductions fail to garner more than $7.5 million in year-one
sales. Riddled with risks and uncertainty, it is no secret that
successful new product innovation is one of the most difficult
challenges in CPG today. Yet, with more than two-thirds of CPG brand
growth derived from new launches, CPG marketers must face the
difficulties of innovation head on, or risk losing market share to
those that do.
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During this webinar, you will learn best-in-class strategies to successfully implement marketing analytics programs. Join expert Doug Brooks as he shares best practices and lessons learned through years of experience working with numerous companies to develop such programs. You will also be alerted to key watch-outs and potential barriers to success in your own organization. Through impactful, real-world case examples, you will gain a roadmap to success that has been tested across industries to ensure success at your own organization.
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