Upcoming Events & Webinars
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November 17, 2009
Driving Millennial Women Shoppers to Your Store Webinar
Based on IRI’s Millennial Women Shoppers report, this webinar will
reveal what is important to these shoppers and what it will take for
retailers to earn their loyalty. This consumer group is indeed
complex, but through micro-segmentation combined with detailed channel
and category-level analysis, retailers can forecast the most
significant changes approaching over the next decade in where they shop
and what they buy.
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November 18, 2009
Institute for Operations Research and the Management Sciences
The Institute’s monthly speaker program features prominent individuals who are well known in their fields. Speakers present timely topics of importance to practicing operations research and management science professionals. Past speakers have included Nobel Prize laureates, senior corporate executives, world-known economists and others working at the cutting edge of OR/MS practice.
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Webinar Archives
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Based on the latest Times & Trends report, this webinar provides
insight into the mind of the new CPG consumer within the roles of
shopper, buyer and end-user. Consumer decision making is indeed
complex, and this session will dissect the process from the recognition
of a need all the way through post-purchase evaluation. No doubt,
consumer packaged goods is a whole new ballgame today, centered on the
consumer. CPG marketers with an intimate understanding of how the
consumer is wired and a deft ability to market to the new consumer will
win the game in the long run.
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Based on new research from IRI, this webinar will closely examine new holiday shopping rituals and how the state of the economy leading into this season will affect spending. Leveraging new results from an IRI survey of approximately 1,000 households about their 2009 holiday shopping rituals, this session will reveal the extension of many consumer behaviors, such as the consumption of meals and beverages at home, purchasing of private label, and bargain hunting, during this holiday season. CPG manufacturers and retailers who plan holiday sales strategies that are in tune with consumers’ desire to save money, spend time with friends and family, and treat the ones they love will come out winners this season.
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In this webinar, Thom Blischok explores the most basic behavior changes helping the attendees understand what attitudes are shaping what we believe to be the most fundamental change in shopper segment; a new shopper called the "conservative shopper." The conservative shopper is one who is more concerned about ensuring on-going financial viability for the long term & who buys less, buys more carefully. In many cases, studies what is offered to them before purchasing and carefully manages usage and consumption - as well as carefully selects the items that are essential to them.
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U.S. consumers have been battling adverse economic conditions for well
over 18 months now. To cope, they have been forced to make significant
changes to everyday behaviors. No doubt, today’s consumers are more
self-reliant and more in-tune with how and where money is spent. To
deliver against consumers’ rapidly changing needs, retailers have
responded with specialized programs, targeted marketing campaigns and
more aggressive pricing.
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Based on the latest Times & Trends report, this webinar provides
insights into current and emerging CPG marketing trends being employed
by an industry seeking to adapt to a new world of CPG shopping. Find
out how you should re-evaluate pricing, promotional, and merchandising
strategies in light of changing consumer shopping rituals. This year
will be an exciting one for CPG marketers and this webinar will help
manufacturers and retailers maximize opportunity within the new,
emerging retail environment.
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