DRIVING MILLENNIAL WOMEN SHOPPERS TO YOUR STORE
Preparing for the Upcoming Surge in Millennial Women Shoppers’ Spending
Millennials - primarily the offspring of Baby Boomers born between 1979 and 1989 - represent one of the largest demographics in the country and will soon be entering a strong growth period in both income and CPG spending. However, they are not a typical consumer group and taking advantage of this emerging $54.3 billion opportunity presents a significant challenge.
What is the right course of action to build store loyalty among this diverse emerging consumer group?
Based on IRI’s Millennial Women Shoppers report, this webinar will reveal what is important to these shoppers and what it will take for retailers to earn their loyalty. This consumer group is indeed complex, but through micro-segmentation combined with detailed channel and category-level analysis, retailers can forecast the most significant changes approaching over the next decade in where they shop and what they buy. This session will highlight key Millennial-driven U.S. growth markets and provide deep insights into which channels and categories are well positioned to benefit from future shifts, where the risks are, and what action to take today. Don’t miss the opportunity to earn more than your fair share of this $54.3 billion business growth opportunity.
- SEE distinct purchase patterns of women shopper segments, how these patterns will evolve in the next decade across categories, and key opportunities for private label.
- ACT with fact-based support for impactful young women shopper segmentation, store clustering, media spending, and other initiatives that can be implemented across traditional and non-traditional CPG channels.
- WIN with strong shopper-focused differentiation that enables center store sales growth.
Host: Sean Seitzinger, Senior Vice President, IRI Consulting and Innovation
Date: Tuesday, November 17th
Time: 11:00 to 12:00 p.m. PT; 1:00 to 2:00 p.m. CT; 2:00 to 3:00 p.m. ET
Register Below