LEVERAGING HEALTHCARE FOR TOTAL STORE GROWTH
Understanding the Age-Driven Health and Wellness Needs of Baby Boomers
Recent years have seen dramatic changes in how aging Americans research, purchase and consume health and wellness products. This is especially true among Baby Boomers, who are entering their late 50s and early 60s and are beginning to experience a broad range of age-driven ailments, including high blood pressure, high cholesterol, arthritis, and digestive issues to name a few. More than any other generation ahead of them, Baby Boomers are educating themselves on how to manage these ailments holistically. They are actively supplementing their use of Rx prescription drugs with OTC products and supplements, as well as food and beverage solutions with specific better-for-you attributes, such as reduced sodium, that can help them successfully treat or manage their ailment. As aging shoppers continue to build an interest in integrating specific foods and beverages into their own disease-management strategy, retailers and manufacturers have key opportunities to build shopper loyalty and new competitive advantage around increased variety and in-store messaging that support categories, segments, and products with specific benefits that link to aged-driven health and wellness needs.
Which ailments will be driving Baby Boomer growth and how can marketers link new and existing products to the treatment of these ailments in order to capture more than their fair share of this enormous opportunity?
Based on the leading-edge Healthcare III study, this webinar will uncover emerging revenue opportunities that leverage growing consumer interest in holistic health management. This forward-looking, actionable analysis will help retailers and manufacturers understand which ailments are driving pharmacy growth today, which represent the greatest future “total store” opportunities, and how to design and implement disease-state management initiatives that will drive shopper loyalty and total store performance in your markets.
- SEE new perspectives on disease-state management initiatives driven by disease-specific shopper attitudes and current purchase behavior.
- ACT with key insights to support high impact in-store initiatives that can be implemented across traditional and non-traditional retail channels.
- WIN by leveraging disease-state excellence as a strong platform for total store sales growth and providing a shopper-focused point of differentiation.
Host: Sean Seitzinger, Senior Vice President, IRI Consulting and Innovation
Date: Wednesday, April 7, 2010
Time: 10:00 to 11:00 p.m. PT; 12:00 to 1:00 p.m. CT; 1:00 to 2:00 p.m. ET
Register Below