Apr 17

Written by: IRI Blog
4/17/2009 10:13 AM

More than ever before, our clients are voicing their increased need to know who their shoppers are, what they’re buying, why they buy a particular brand or category and what makes them loyal to a given product or retailer. In today’s rapidly evolving marketplace, they need this information fast.

This morning, at our Summit 2009 Conference, we introduced IRI Shopper Marketing Suite and IRI Loyalty Advantage - two new solutions to give manufacturers and retailers fast access to this critical information.

IRI’s Shopper Marketing Suite delivers information on Customer Segmentation, Trip Missions and Opportunities, and Store Clustering as well as Shopper Promotions.

IRI Loyalty Advantage integrates advanced analytics with the retailer’s frequent shopper program to deliver comprehensive, decision-specific insights that support retailer and manufacturer collaboration. This solution helps manufacturers and retailers see varying traffic and spending patterns by shopper segment, track effectiveness at the store or store cluster level, follow performance down to the date, weekday and hour, and understand differences in behavior for retailer-specific trip missions.

We hope that as CPG innovators aggressively use this information, they will gain a new opportunity to increase customer loyalty, revenues and market share, despite today’s difficult economic conditions.

Read more here.

Tom Peterson
President, Global Retail

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