Oct 19

Written by: IRI Blog
10/19/2009 7:38 AM

More than ever, convenience store retailers must stay on top of their consumers’ changing needs by quickly adopting available services in the industry to obtain critical shopper data that can be analyzed and converted into promotional and in-store strategies.

At this year’s NACS Show in Las Vegas, I’m scheduled to discuss how convenience store retailers can learn what their customers want most by utilizing sophisticated shopper tracking tools. During this panel presentation, “How Many Is Too Many? Making Your Product Selection Work For You,” I’ll delve into details about IRI’s AllScan service, which assists retailers in retrieving valuable insights on their customers’ shopping patterns so they can effectively plan and promote their products.

Here are the details for the presentation:
What: “How Many Is Too Many? Making Your Product Selection Work For You”
When: Tuesday, Oct. 20 at 3:45 – 5:00 p.m. (PDT)
Where: NACS Show
Las Vegas Convention Center
3150 Paradise Road
Las Vegas, NV 89101
http://www.nacsonline.com/NACSShow/Pages/default.aspx

Feel free to drop me a line in the comments field of this blog if you plan to attend the conference.  I’d be interested to hear your thoughts.

Best,
Matt McCourt
Director of Convenience Store and Spirits
Information Resources, Inc.

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