Sep 22

Written by: IRI Blog
9/22/2009 10:28 AM

Finally, frugality is rewarded! Today, we launched a video contest on YouTube that recognizes and rewards thrifty consumers who know how to get creative and stretch their dollars. The contest, “Savvy Supermarket Cents™,” is hosted on http://www.youtube.com/savvycents and will identify consumers with the savviest shopping sense—those who know how to put their money to work in any market ranging from groceries to healthcare.

A panel of judges from IRI and mainstream blogging mothers, along with YouTube users, will choose five finalists in each category, including Family, Individual/Single, College, and Couples with no children. Prizes include $250 gift cards for each of the four category winners, a $500 gift card for an Audience Favorite, and a $1,000 gift card for the Grand Prize winner.

Kicking off Sept. 22 and ending on Oct. 16, the “Savvy Supermarket Cents” contest will showcase and reward hardworking American consumers and enable us here at IRI to learn a thing or two from people like them. Finalists will be announced on Nov. 2 and voting for the Audience Favorite will commence on Nov. 3through Nov. 10. Winners will be announced and notified the week of Nov. 16.

For contest details and rules, please visit: http://us.infores.com/Home/SavvyCents/tabid/253/Default.aspx.  Submit your videos at http://www.youtube.com/savvycents and show us your savvy shopping habits and rituals.

Best of luck,
IRI Marketing

Tags: