Aug 31

Written by: IRI Blog
8/31/2009 7:29 AM

The changing shopper has been a challenge for CPG manufacturers and retailers alike. This week at the Grocery Manufacturers of America, I’ll be moderating the panel, “The New Value Consumer: Company Response to New Priorities and Changed Habits.”  We will discuss how inherently the American consumer has changed, and what retail and CPG must do to stay attuned to their shopper and maintain their competitive edge.

Executives from Raley’s, Sara Lee, Food Lion, and Clorox will join me on the panel, discussing how their strategies have shifted since the beginning of the downturn to address the new money-saving priorities of consumers. In addition to the panelists’ individual strategies, we’ll discuss if this consumer shift is temporary or permanent, and what kind of opportunities this frugal shopper offers the food and CPG industry.

Look for insightful and probing industry news coming out of the conference, and if you have any questions or comments feel free to leave them here, as always.

Take care,

Thom Blischok

WHEN: Monday, Aug. 31, 11:00 a.m. – Noon MDT

WHERE: GMA Executive Conference
The Broadmoor
1 Lake Avenue
Colorado Springs, Colorado 80906
866.837.9520

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