By IRI Blog on 3/16/2010 8:22 AM

A forward-looking organization poised to excel in 2010, and the years to follow, must understand that shoppers are making their purchasing decisions using a new lens of affordability. The final track of breakout sessions at IRI’s 2010 Reinventing CPG & Retail Summit will detail the various ways to invigorate your brand, execute a multi-platform digital marketing campaign and predict which trends and practices are best to follow. Read More »

By IRI Blog on 3/12/2010 3:30 PM

Adding to the list of prestigious speakers at IRI’s Reinventing CPG & Retail Summit, is senior news analyst for National Public Radio, Ted Koppel, and Jim Collins, author of How the Mighty Fall: And Why Some Companies Never Give In.

Both speakers have prepared eloquent presentations, and you’ll gain insight on some of the gritty events that led to our current economic turmoil, along with the essential traits an esteemed leader must possess in order to successfully run an organization and ensure that it thrives.
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By IRI Blog on 3/12/2010 3:26 PM

Winning at retail requires a smart mix of flexible strategies in response to consumer behaviors and spending patterns. This track of breakout sessions at IRI’s 2010 Reinventing CPG & Retail Summit will teach you new methods to drive ROI through new promotional strategies, adjust retail environments to cater to customers and heighten shopper engagement to increase point of sale success. These sessions will push your team toward a more shopper-centric business strategy, highlight successes and best practices as well as provide an overview of measurement tools, resources and technology to help you get there. Read More »

By IRI Blog on 3/8/2010 4:46 PM

In today’s market, CPG leaders need to filter through a vast assortment of data and ensure analyses are maximize Read More »

By IRI Blog on 3/3/2010 3:56 PM

The relationship between retailers and shoppers is undoubtedly a delicate dance, with one group constantly trying to understand the other, predict their next moves and hopefully stay in sync. Read More »

By IRI Blog on 2/23/2010 2:41 PM

It’s a known fact that shopper behavior has changed dramatically during the past year, even as the economy shows glimpses of hope and stability.  Today’s shoppers are more mindful of their wallets and act in a more deliberate, strategic manner when shopping for goods.  These shoppers are now accustomed to the “buy only on deal” mindset that has many in the CPG industry trying to figure out how to strike the balance between investments in long-term brand building and short-term price promotion. Read More »

By IRI Blog on 2/22/2010 8:14 PM

Among the expert line-up of speakers chosen to present at IRI’s Reinventing CPG & Retail Summit this year are leaders from Clorox Co. and Sara Lee North America. They’ll share innovative business and marketing strategies focused on building a consumer-centric business and the analytical tools that can get you there. Here’s a glimpse of what’s in store for you at Summit 2010. Read More »

By IRI Blog on 2/12/2010 1:31 PM

The Summit will be jam-packed with tips, case studies and useful strategies that you and your team can turn around and build into your business plans the very next day. Join us as we share and explore new ways to tackle the challenging, yet unique, business landscape that awaits us all. Read More »

By IRI Blog on 2/4/2010 1:07 PM

The economic turmoil and drastic changes in shopping behavior during the last year have shaken up the world of CPG marketing and permanently shifted what wins with consumers and what sends them for the door. The world has changed, consumers have changed and, in turn, retailers, manufacturers and marketers must constantly modify their strategies to effectively engage consumers. Given these permeating shifts, we’re all charged with making sure we are capable of staying as close to our customers as possible, while remaining cutting edge, modern and successful. 
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By IRI Blog on 1/26/2010 9:03 AM

Based on IRI’s research of the industry in 2009, it’s been revealed that the best way to reach the beauty consumer, moving forward, is to have a 360 degree marketing plan. Read More »