By IRI Blog on
10/30/2009 3:18 PM
Halloween is here and nothing says Halloween more than costumes,
pumpkins, and candy! IRI research conducted after last Halloween (the
eight-week period ending November 9, 2008) from supermarkets,
drugstores, and mass merchandise outlets (excluding Walmart) revealed
that out of the 20 different popular choices of chocolate candies we
monitored, Hershey’s® and Reese’s® Peanut Butter Cups® were the top
sellers while Regular M&M’s® and Snickers® were extremely close for
third place. At the same time, consumers aren’t putting all their
chocolate eggs into the same basket as we have been noticing a growing
popularity in variety bags as well.
Read More »
|
By IRI Blog on
10/28/2009 8:40 AM
Today, Wednesday, Oct. 28 at 11 a.m. PT / 1 p.m. CT, IRI’s Times &
Trends Editor, Susan Viamari, will spend one hour detailing the
findings of IRI’s recent report, “Zero Moment of Truth,” providing
insight into how today’s new frugal consumer researches, buys and uses
CPG products.
Read More »
|
By IRI Blog on
10/19/2009 7:38 AM
More
than ever, convenience store retailers must stay on top of their
consumers’ changing needs by quickly adopting available services in the
industry to obtain critical shopper data that can be analyzed and
converted into promotional and in-store strategies.
Read More »
|
By IRI Blog on
10/12/2009 4:02 PM
Today’s retailers need to take advantage of the plethora of information
and data available to better relate and improve their relationships
with customers, ultimately increasing long-term shopper loyalty. This
week, I’ll be presenting a keynote at the Brand Loyalty Congress ’09
Conference in Milan, Italy on the topic of “Getting the Most From Your
Data: Analyzing Loyalty.”
Read More »
|
By IRI Blog on
10/9/2009 8:07 AM
This week, IRI released a Times & Trends Special Report
highlighting the continued success of private label programs in the
United States and throughout Europe. We are tracking this spike in
private label strategies to help retailers and manufacturers monitor
the progress of their programs and to assist them in developing their
private label programs and associated marketing campaigns.
Read More »
|
By IRI Blog on
9/22/2009 10:28 AM
Finally, frugality is rewarded! Today, we launched a video contest on
YouTube that recognizes and rewards thrifty consumers who know how to
get creative and stretch their dollars. The contest, “Savvy Supermarket Cents™,” is hosted on http://www.youtube.com/savvycents
and will identify consumers with the savviest shopping sense—those who
know how to put their money to work in any market ranging from
groceries to healthcare.
Read More »
|
By IRI Blog on
9/14/2009 8:30 AM
The beer, wine, and spirits industry is
another industry affected by the economic downturn. While we’ve explored CPG
and retail in-depth, the beverage alcohol industry is a compelling study of how
consumers are changing purchasing habits and where they seek out product
information. Our new report, “Understanding
the Beer, Wine and Spirits Shopper in Today’s Economy,” examines the upward
trend of beer, wine and spirits in the past year as a result of the changing
economy.
Read More »
|
By IRI Blog on
9/8/2009 10:36 AM
We recently conducted a 1,000-household survey to capture consumers’
thoughts on how they will budget for, shop, and celebrate the holidays
this year. The results show Americans are growing weary of bad economic
news and are ready to start spreading the holiday cheer. Results of
the survey indicate a slight rise in consumer confidence compared to
last year.
Read More »
|
By IRI Blog on
9/8/2009 8:00 AM
IRI's Susan Viamari, Editor of Times and Trends, posted a guest blog on Google's CPG Blog titled, "Channel Migration: Escalation of Deal-Seeking Drives Battle for Share to a New Level."
Read More »
|
By IRI Blog on
8/31/2009 7:29 AM
The changing shopper has been a challenge for CPG manufacturers and
retailers alike. This week at the Grocery Manufacturers of America,
I’ll be moderating the panel, “The New Value Consumer: Company Response to New Priorities and Changed Habits.”
We will discuss how inherently the American consumer has changed, and
what retail and CPG must do to stay attuned to their shopper and
maintain their competitive edge.
Read More »
|