By IRI Blog on
11/16/2009 9:05 AM
Based on recent IRI research, we discovered a mammoth marketing
opportunity for the CPG industry based on the shopping habits of
“Millennial” women. This is the largest young demographic group and
represents women 20-30 years of age, who will soon enter a period in
their lives in which they begin make more income and spend more. These
“Millennial” women are a complicated and unique consumer segment, but
if a CPG retailer understands their needs, desires and potential
shopping habits, they can get a bite out of a $54.3 billion
opportunity.
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By IRI Blog on
11/11/2009 12:23 PM
Understanding the evolving behavior around how shoppers learn about,
plan for, and execute their CPG shopping trips is imperative to CPG
marketers. This knowledge enables CPG marketers to appropriately
respond to the complex consumer process – from the recognition of a
need (i.e. what they want to purchase) all the way through
post-purchase evaluation. No doubt, much has changed during the past
two years.
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By IRI Blog on
10/30/2009 3:18 PM
Halloween is here and nothing says Halloween more than costumes,
pumpkins, and candy! IRI research conducted after last Halloween (the
eight-week period ending November 9, 2008) from supermarkets,
drugstores, and mass merchandise outlets (excluding Walmart) revealed
that out of the 20 different popular choices of chocolate candies we
monitored, Hershey’s® and Reese’s® Peanut Butter Cups® were the top
sellers while Regular M&M’s® and Snickers® were extremely close for
third place. At the same time, consumers aren’t putting all their
chocolate eggs into the same basket as we have been noticing a growing
popularity in variety bags as well.
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By IRI Blog on
10/28/2009 8:40 AM
Today, Wednesday, Oct. 28 at 11 a.m. PT / 1 p.m. CT, IRI’s Times &
Trends Editor, Susan Viamari, will spend one hour detailing the
findings of IRI’s recent report, “Zero Moment of Truth,” providing
insight into how today’s new frugal consumer researches, buys and uses
CPG products.
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By IRI Blog on
10/19/2009 7:38 AM
More
than ever, convenience store retailers must stay on top of their
consumers’ changing needs by quickly adopting available services in the
industry to obtain critical shopper data that can be analyzed and
converted into promotional and in-store strategies.
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By IRI Blog on
10/12/2009 4:02 PM
Today’s retailers need to take advantage of the plethora of information
and data available to better relate and improve their relationships
with customers, ultimately increasing long-term shopper loyalty. This
week, I’ll be presenting a keynote at the Brand Loyalty Congress ’09
Conference in Milan, Italy on the topic of “Getting the Most From Your
Data: Analyzing Loyalty.”
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By IRI Blog on
10/9/2009 8:07 AM
This week, IRI released a Times & Trends Special Report
highlighting the continued success of private label programs in the
United States and throughout Europe. We are tracking this spike in
private label strategies to help retailers and manufacturers monitor
the progress of their programs and to assist them in developing their
private label programs and associated marketing campaigns.
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By IRI Blog on
9/22/2009 10:28 AM
Finally, frugality is rewarded! Today, we launched a video contest on
YouTube that recognizes and rewards thrifty consumers who know how to
get creative and stretch their dollars. The contest, “Savvy Supermarket Cents™,” is hosted on http://www.youtube.com/savvycents
and will identify consumers with the savviest shopping sense—those who
know how to put their money to work in any market ranging from
groceries to healthcare.
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By IRI Blog on
9/14/2009 8:30 AM
The beer, wine, and spirits industry is
another industry affected by the economic downturn. While we’ve explored CPG
and retail in-depth, the beverage alcohol industry is a compelling study of how
consumers are changing purchasing habits and where they seek out product
information. Our new report, “Understanding
the Beer, Wine and Spirits Shopper in Today’s Economy,” examines the upward
trend of beer, wine and spirits in the past year as a result of the changing
economy.
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By IRI Blog on
9/8/2009 10:36 AM
We recently conducted a 1,000-household survey to capture consumers’
thoughts on how they will budget for, shop, and celebrate the holidays
this year. The results show Americans are growing weary of bad economic
news and are ready to start spreading the holiday cheer. Results of
the survey indicate a slight rise in consumer confidence compared to
last year.
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