By IRI Blog on
8/27/2009 2:03 PM
Earlier this week I continued exploring the real truth of shopper
behavior, a theme we’ve been tracking since the beginning of the
downturn which examines the shift in how consumers are making purchase
decisions. I highlighted these changes in an NACDS webinar, which was a
reprisal of my NACDS Marketplace 2009 keynote presentation,
“Discovering the Real Truth about Shopper Behavior.”
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By IRI Blog on
8/27/2009 1:58 PM
This week, I’ll continue to explore the real truth of shopper behavior,
a theme we’ve been tracking since the beginning of the economic
downturn, which explores the shift in how consumers are making purchase
decisions. I’ll be highlighting these changes in an NACDS webinar,
which is a reprisal of my NACDS Marketplace 2009 keynote presentation,
“Discovering the Real Truth about Shopper Behavior.”
Read More »
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By IRI Blog on
8/22/2009 1:07 PM
 Here at IRI we’ve shared with you many facets of the changing rituals of the American shopper, from buying more private label to preparing meals at home.
How are tightened budgets, a U.S. population with changing needs, and a newly engaged government reshaping the face of the healthcare industry in America today? We explore these issues in our new Point of View: “New Trends Give Healthcare Manufacturers and Retailers New Headaches,” where we dive into changing consumer healthcare habits, the chronic illnesses threatening our healthcare infrastructure, and an activist FDA.
We surveyed 1,000 American consumers to learn how their healthcare habits have evolved since the beginning of the downturn, and the results are staggering. A whopping 25% have lost their insurance, and 32% ca ...
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By IRI Blog on
8/12/2009 1:54 PM
Is it possible to market effectively in this economic crisis? Where
should you spend? What should you spend? What can you cut? Media or
trade? Digital or mass? Can you afford not to spend?
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By IRI Blog on
8/12/2009 1:51 PM
Today’s CPG industry is undergoing seismic shifts as the American
shopper continues to cut costs in ways we haven’t seen in decades.
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By IRI Blog on
8/12/2009 11:02 AM
This Thursday, August 13, the editor of our successful Times & Trends series, Susan Viamari, will lead an in-depth discussion about our latest report.
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By IRI Blog on
7/22/2009 2:46 PM
Today, we hosted a webinar that discussed in detail recent findings on
research surrounding the nation’s largest demographic – baby boomers.
This group holds half of total U.S. spending power and is of great
significance to the CPG industry. Our research reveals that baby
boomers are not just one group of similar individuals, but vary across
the 20-year spectrum between 1946 and 1964 used to identify this
generation.
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By IRI Blog on
7/21/2009 2:54 PM
As the days of summer begin to wind down, consumers are turning their
attention back to school. Last week, we offered a teaser of the “IRI
Back to School Survey,” and today we’re excited to share with you the
findings.
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By IRI Blog on
7/15/2009 8:51 AM
You’ve heard us discuss many times on this blog how the economic
downturn has caused dramatic shifts in consumer behavior. The new
“Downturn Generation” of shoppers, similar in nature to their
Depression- era counterparts, will remain frugal long after the
recession ends, continuing their new habits, such as cooking at home
more often. Today, gas prices are on the rise again, and food prices
remain inflated. This begs the question: how does this affect the CPG
world? And, importantly, pricing and promotion strategies should CPG
marketers embrace in order to effectively communicate with shoppers
today?
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By IRI Blog on
7/14/2009 1:44 PM
This week, three senior IRI executives will outline strategies for
improving marketing success during today’s economic transformation and
highlight new consumer shopping trends and behaviors that have emerged
during the current recession during their keynote presentations at the
Shopper Insights in Action conference.
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