By IRI Blog on
6/29/2009 10:22 AM
Next week in Boston at NACDS Marketplace, I will share my thoughts
about the unique attitudes that are shaping today’s shoppers and how
those attitudes can translate into new strategies for CPG retailers and
manufacturers.
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By IRI Blog on
6/23/2009 1:43 PM
Overall, consumers across all income levels are planning to spend less
this summer, yet they’re not planning to hold back on life’s pleasures
as severely as we saw during the last half of 2008. Savvy Americans
have developed and tested new strategies for saving money and are
continuing to implement the strategies that have been working best for
them in the past 12 months.
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By IRI Blog on
6/23/2009 6:57 AM
During an FMI webinar today, I will reveal groundbreaking insights for
CPG retailers that want to translate knowledge of shoppers’ behavioral
changes into strategies that drive growth and profitability.
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By IRI Blog on
6/18/2009 10:39 AM
Today, June 18, 2009, I will lead an in-depth Webinar highlighting the
powerful benefits of IRI’s AllScan solutions to convenience store
retailers. These tools are a key component of IRI’s Consulting &
Innovation practice and help our c-store clients gather data about
various CPG categories in the store, taken from real data from more
than 11,000 c-stores across the U.S. AllScan helps c-stores identify
key category leaders and those that are falling behind to help them
make key decisions about inventory and what to stock on the shelves.
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By IRI Blog on
6/17/2009 1:21 PM
The beginning of summer is only days away and most families have
already started to think about and make plans with friends and family –
booking vacations, road trips, camping trips and other adventures.
However, this year may be a bit different for American families, as
they continue to monitor their budgets in these tense economic times.
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By IRI Blog on
6/12/2009 1:03 PM
Our most recent “Times & Trends” report explores the power of value
and premium brands to drive growth in a recessionary economy. These
segments are playing an important role within consumers’
rapidly-evolving shopping strategies, and creating new growth
opportunities for CPG marketers.
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By IRI Blog on
5/28/2009 1:05 PM
We recently published three case studies highlighting the successful
implementation of powerful IRI Shopper Insights capabilities for three
leading U.S. CPG companies, ConAgra, Mars and Welch’s.
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By IRI Blog on
5/27/2009 2:53 PM
This week, IRI will be present at two key CPG shows, sharing
information and insights from recent research and daily contact with
leading CPG companies nationwide.
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By IRI Blog on
5/12/2009 7:53 AM
During tough economic times, retailers must implement new strategies to
cater to the evolving needs of frugal consumers while continuing to
drive their own business growth.
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By IRI Blog on
5/5/2009 2:10 PM
In the past two weeks, we’ve seen a large volume of media coverage and
public interest surrounding the Swine flu outbreak, or the H1N1 flu.
Given the onslaught of attention to this pandemic and fear of the
contagion, we conducted a brief survey of over 300 consumers to gauge
opinions and highlight any changes in day-to-day routines.
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