By IRI Blog on
5/28/2009 1:05 PM
We recently published three case studies highlighting the successful
implementation of powerful IRI Shopper Insights capabilities for three
leading U.S. CPG companies, ConAgra, Mars and Welch’s.
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By IRI Blog on
5/27/2009 2:53 PM
This week, IRI will be present at two key CPG shows, sharing
information and insights from recent research and daily contact with
leading CPG companies nationwide.
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By IRI Blog on
5/12/2009 7:53 AM
During tough economic times, retailers must implement new strategies to
cater to the evolving needs of frugal consumers while continuing to
drive their own business growth.
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By IRI Blog on
5/5/2009 2:10 PM
In the past two weeks, we’ve seen a large volume of media coverage and
public interest surrounding the Swine flu outbreak, or the H1N1 flu.
Given the onslaught of attention to this pandemic and fear of the
contagion, we conducted a brief survey of over 300 consumers to gauge
opinions and highlight any changes in day-to-day routines.
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By IRI Blog on
4/27/2009 9:05 AM
We released a report today detailing the specific ways in which modern
American consumers or the "Downturn Generation" are altering their
lifestyles to weather the recession. Consumers have developed
recession-savvy strategies to save money by changing their shopping,
diet, home and automobile maintenance, fashion, cleaning and healthcare
routines.
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By IRI Blog on
4/17/2009 12:50 PM
At IRI, we continuously work to benefit our customers by assessing the
market landscape via analytic tools and consumer surveys. Some predict
the recession will end during the third quarter of this year, others
claim a rebound won’t begin until the end of 2010, and still others
claim it will be 3-5 years.
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By IRI Blog on
4/17/2009 10:45 AM
More
random notes and comments from "Content Guy" Kevin Coupe from the
annual summit sponsored by Information Resources Inc. (IRI), that took
place Tuesday and Wednesday at the Wynn Las Vegas.
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By IRI Blog on
4/17/2009 10:44 AM
I've talked a lot about how today's downturn economy is spawning
"downturn generation" shoppers. This obviously presents a challenge for
retailers and manufacturers who need to understand this new
generation's shopping behaviors in order to make more informed
strategic decisions.
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By IRI Blog on
4/17/2009 10:43 AM
CPG manufacturers and retailers are in need of faster and more
prescriptive ways to manage, prepare and plan for what is likely to be
a challenging and evolving future that is increasingly more difficult
to predict. With pressure building to compete not just to win in an
unprecedented economy, but to potentially survive, CPG companies need
the ability to plan and forecast more effectively and efficiently --
and ensure the pricing and promotion plans they create will positively
impact the bottom line. Additionally, they require prescriptive
solutions that take into consideration the effect of external,
macroeconomic factors on their customers' wallets.
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By IRI Blog on
4/17/2009 10:43 AM
Random notes and comments from “Content Guy” Kevin Coupe from
the annual summit sponsored by Information Resources Inc., currently
taking place at the Wynn Las Vegas…
Read More »
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