By IRI Blog on 2/23/2010 2:41 PM

It’s a known fact that shopper behavior has changed dramatically during the past year, even as the economy shows glimpses of hope and stability.  Today’s shoppers are more mindful of their wallets and act in a more deliberate, strategic manner when shopping for goods.  These shoppers are now accustomed to the “buy only on deal” mindset that has many in the CPG industry trying to figure out how to strike the balance between investments in long-term brand building and short-term price promotion. Read More »

By IRI Blog on 2/22/2010 8:14 PM

Among the expert line-up of speakers chosen to present at IRI’s Reinventing CPG & Retail Summit this year are leaders from Clorox Co. and Sara Lee North America. They’ll share innovative business and marketing strategies focused on building a consumer-centric business and the analytical tools that can get you there. Here’s a glimpse of what’s in store for you at Summit 2010. Read More »

By IRI Blog on 2/12/2010 1:31 PM

The Summit will be jam-packed with tips, case studies and useful strategies that you and your team can turn around and build into your business plans the very next day. Join us as we share and explore new ways to tackle the challenging, yet unique, business landscape that awaits us all. Read More »

By IRI Blog on 2/4/2010 1:07 PM

The economic turmoil and drastic changes in shopping behavior during the last year have shaken up the world of CPG marketing and permanently shifted what wins with consumers and what sends them for the door. The world has changed, consumers have changed and, in turn, retailers, manufacturers and marketers must constantly modify their strategies to effectively engage consumers. Given these permeating shifts, we’re all charged with making sure we are capable of staying as close to our customers as possible, while remaining cutting edge, modern and successful. 
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