By IRI Blog on 1/26/2010 9:03 AM

Based on IRI’s research of the industry in 2009, it’s been revealed that the best way to reach the beauty consumer, moving forward, is to have a 360 degree marketing plan. Read More »

By IRI Blog on 1/21/2010 10:30 AM

We can’t believe how fast time flies…we’re almost at the end of January.  Before we end the month, we’d like to share 2010 industry predictions from several of IRI’s respected consumer, retail and CPG experts.  They put together a valuable set of insights into what 2010 may bring and how marketers can plan to tackle competing in an economy that is reviving at an uneven pace. Read More »

By IRI Blog on 1/4/2010 4:44 PM

Marketing Mix Modeling (MMM) is a powerful approach for gaining insights that can directly lead to improved marketing ROI. MMM originated in the CPG industry but has been incorporated into financial services, telecommunications, retail, entertainment, and other industries. Read More »