By IRI Blog on 12/17/2009 9:56 AM

The beauty industry is a very unique CPG market segment defined by a particular set of products and a special group of shoppers with different needs from other CPG categories. Because these are the most personal of CPG products, there is an overlay of emotion that shapes the definition of value. Read More »

By IRI Blog on 12/2/2009 8:21 AM

Addressing the need to link online advertising/marketing to offline purchases, IRI today announced the expansion of its Consumer Network capabilities portfolio to include a suite of Digital Media Solutions. Read More »

By IRI Blog on 12/1/2009 8:33 AM

IRI's Susan Viamari, Editor of Times and Trends, posted a guest blog on Google's CPG Blog titled, "Better-for-You CPG Products Spawn Growth in Recessionary Times."

Check it out! Read More »