By IRI Blog on 11/25/2009 10:26 AM

As consumer confidence is slowly reinstated, more are willing to open their wallets wider, though selectively, than the 2008 holiday season. As we mentioned in the holiday retail survey results released in September, shoppers are taking a more strategic approach to shopping this year by heading into stores with shopping lists in hand and a budget in mind. Read More »

By IRI Blog on 11/16/2009 9:05 AM

Based on recent IRI research, we discovered a mammoth marketing opportunity for the CPG industry based on the shopping habits of “Millennial” women. This is the largest young demographic group and represents women 20-30 years of age, who will soon enter a period in their lives in which they begin make more income and spend more.  These “Millennial” women are a complicated and unique consumer segment, but if a CPG retailer understands their needs, desires and potential shopping habits, they can get a bite out of a $54.3 billion opportunity. Read More »

By IRI Blog on 11/11/2009 12:23 PM

Understanding the evolving behavior around how shoppers learn about, plan for, and execute their CPG shopping trips is imperative to CPG marketers. This knowledge enables CPG marketers to appropriately respond to the complex consumer process – from the recognition of a need (i.e. what they want to purchase) all the way through post-purchase evaluation.  No doubt, much has changed during the past two years. 
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