By IRI Blog on
10/30/2009 3:18 PM
Halloween is here and nothing says Halloween more than costumes,
pumpkins, and candy! IRI research conducted after last Halloween (the
eight-week period ending November 9, 2008) from supermarkets,
drugstores, and mass merchandise outlets (excluding Walmart) revealed
that out of the 20 different popular choices of chocolate candies we
monitored, Hershey’s® and Reese’s® Peanut Butter Cups® were the top
sellers while Regular M&M’s® and Snickers® were extremely close for
third place. At the same time, consumers aren’t putting all their
chocolate eggs into the same basket as we have been noticing a growing
popularity in variety bags as well.
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By IRI Blog on
10/28/2009 8:40 AM
Today, Wednesday, Oct. 28 at 11 a.m. PT / 1 p.m. CT, IRI’s Times &
Trends Editor, Susan Viamari, will spend one hour detailing the
findings of IRI’s recent report, “Zero Moment of Truth,” providing
insight into how today’s new frugal consumer researches, buys and uses
CPG products.
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By IRI Blog on
10/19/2009 7:38 AM
More
than ever, convenience store retailers must stay on top of their
consumers’ changing needs by quickly adopting available services in the
industry to obtain critical shopper data that can be analyzed and
converted into promotional and in-store strategies.
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By IRI Blog on
10/12/2009 4:02 PM
Today’s retailers need to take advantage of the plethora of information
and data available to better relate and improve their relationships
with customers, ultimately increasing long-term shopper loyalty. This
week, I’ll be presenting a keynote at the Brand Loyalty Congress ’09
Conference in Milan, Italy on the topic of “Getting the Most From Your
Data: Analyzing Loyalty.”
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By IRI Blog on
10/9/2009 8:07 AM
This week, IRI released a Times & Trends Special Report
highlighting the continued success of private label programs in the
United States and throughout Europe. We are tracking this spike in
private label strategies to help retailers and manufacturers monitor
the progress of their programs and to assist them in developing their
private label programs and associated marketing campaigns.
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