By IRI Blog on 9/22/2009 10:28 AM

Finally, frugality is rewarded! Today, we launched a video contest on YouTube that recognizes and rewards thrifty consumers who know how to get creative and stretch their dollars. The contest, “Savvy Supermarket Cents™,” is hosted on http://www.youtube.com/savvycents and will identify consumers with the savviest shopping sense—those who know how to put their money to work in any market ranging from groceries to healthcare. Read More »

By IRI Blog on 9/14/2009 8:30 AM

The beer, wine, and spirits industry is another industry affected by the economic downturn. While we’ve explored CPG and retail in-depth, the beverage alcohol industry is a compelling study of how consumers are changing purchasing habits and where they seek out product information. Our new report, “Understanding the Beer, Wine and Spirits Shopper in Today’s Economy,” examines the upward trend of beer, wine and spirits in the past year as a result of the changing economy. Read More »

By IRI Blog on 9/8/2009 10:36 AM

We recently conducted a 1,000-household survey to capture consumers’ thoughts on how they will budget for, shop, and celebrate the holidays this year. The results show Americans are growing weary of bad economic news and are ready to start spreading the holiday cheer.  Results of the survey indicate a slight rise in consumer confidence compared to last year. Read More »

By IRI Blog on 9/8/2009 8:00 AM

IRI's Susan Viamari, Editor of Times and Trends, posted a guest blog on Google's CPG Blog titled, "Channel Migration: Escalation of Deal-Seeking Drives Battle for Share to a New Level." Read More »