By IRI Blog on
8/27/2009 2:03 PM
Earlier this week I continued exploring the real truth of shopper
behavior, a theme we’ve been tracking since the beginning of the
downturn which examines the shift in how consumers are making purchase
decisions. I highlighted these changes in an NACDS webinar, which was a
reprisal of my NACDS Marketplace 2009 keynote presentation,
“Discovering the Real Truth about Shopper Behavior.”
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By IRI Blog on
8/27/2009 1:58 PM
This week, I’ll continue to explore the real truth of shopper behavior,
a theme we’ve been tracking since the beginning of the economic
downturn, which explores the shift in how consumers are making purchase
decisions. I’ll be highlighting these changes in an NACDS webinar,
which is a reprisal of my NACDS Marketplace 2009 keynote presentation,
“Discovering the Real Truth about Shopper Behavior.”
Read More »
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By IRI Blog on
8/22/2009 1:07 PM
 Here at IRI we’ve shared with you many facets of the changing rituals of the American shopper, from buying more private label to preparing meals at home.
How are tightened budgets, a U.S. population with changing needs, and a newly engaged government reshaping the face of the healthcare industry in America today? We explore these issues in our new Point of View: “New Trends Give Healthcare Manufacturers and Retailers New Headaches,” where we dive into changing consumer healthcare habits, the chronic illnesses threatening our healthcare infrastructure, and an activist FDA.
We surveyed 1,000 American consumers to learn how their healthcare habits have evolved since the beginning of the downturn, and the results are staggering. A whopping 25% have lost their insurance, and 32% ca ...
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By IRI Blog on
8/12/2009 1:54 PM
Is it possible to market effectively in this economic crisis? Where
should you spend? What should you spend? What can you cut? Media or
trade? Digital or mass? Can you afford not to spend?
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By IRI Blog on
8/12/2009 1:51 PM
Today’s CPG industry is undergoing seismic shifts as the American
shopper continues to cut costs in ways we haven’t seen in decades.
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By IRI Blog on
8/12/2009 11:02 AM
This Thursday, August 13, the editor of our successful Times & Trends series, Susan Viamari, will lead an in-depth discussion about our latest report.
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