We recently published three case studies highlighting the successful implementation of powerful IRI Shopper Insights capabilities for three leading U.S. CPG companies, ConAgra, Mars and Welch’s. Read More »
This week, IRI will be present at two key CPG shows, sharing information and insights from recent research and daily contact with leading CPG companies nationwide. Read More »
During tough economic times, retailers must implement new strategies to cater to the evolving needs of frugal consumers while continuing to drive their own business growth. Read More »
In the past two weeks, we’ve seen a large volume of media coverage and public interest surrounding the Swine flu outbreak, or the H1N1 flu. Given the onslaught of attention to this pandemic and fear of the contagion, we conducted a brief survey of over 300 consumers to gauge opinions and highlight any changes in day-to-day routines. Read More »
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infores: Millennial women place a higher value on low prices and convenience compared with women in their 30s and 40s. #IRIWebinar
Thu, 19 Nov 2009 19:14:14 -0600
infores: Millennials appear to be more price sensitive and less brand loyal #IRIWebinar
Thu, 19 Nov 2009 19:12:45 -0600
infores: 70% of Millennial shoppers agree that store brands are typically of excellent quality #IRIWebinar
Thu, 19 Nov 2009 19:11:11 -0600
infores: Due to the recession, Millennial shoppers have reduced spending on food categories like frozen pizza, gum, and frozen poultry #IRIWebinar
Thu, 19 Nov 2009 19:02:24 -0600
infores: Future “hot spots” for Millennials over the next 5-8 years are expected to be in the Southeast, Southwest and the Rockies #IRIWebinar
Thu, 19 Nov 2009 18:56:14 -0600
infores: Millennials are seeking U.S. cities with Quality Schools, Strong Corporations, Low Cost of Living, and Affordable Homes #IRIWebinar
Thu, 19 Nov 2009 18:54:01 -0600
infores: For retailers and manufacturers, understanding where Millennials will move has important strategic implications #IRIWebinar
Thu, 19 Nov 2009 18:47:03 -0600
infores: Compared with older households, Millennials are in the early stages of developing their own careers and families #IRIWebinar
Thu, 19 Nov 2009 18:43:52 -0600
infores: Millennials are actively reaching for private labels #IRIWebinar
Thu, 19 Nov 2009 18:36:03 -0600
infores: An estimated $54.3 Billion in CPG growth will be generated by Millennial households #IRIWebinar
Thu, 19 Nov 2009 18:29:40 -0600