By IRI Blog on
4/27/2009 9:05 AM
We released a report today detailing the specific ways in which modern
American consumers or the "Downturn Generation" are altering their
lifestyles to weather the recession. Consumers have developed
recession-savvy strategies to save money by changing their shopping,
diet, home and automobile maintenance, fashion, cleaning and healthcare
routines.
Read More »
|
By IRI Blog on
4/17/2009 12:50 PM
At IRI, we continuously work to benefit our customers by assessing the
market landscape via analytic tools and consumer surveys. Some predict
the recession will end during the third quarter of this year, others
claim a rebound won’t begin until the end of 2010, and still others
claim it will be 3-5 years.
Read More »
|
By IRI Blog on
4/17/2009 10:45 AM
More
random notes and comments from "Content Guy" Kevin Coupe from the
annual summit sponsored by Information Resources Inc. (IRI), that took
place Tuesday and Wednesday at the Wynn Las Vegas.
Read More »
|
By IRI Blog on
4/17/2009 10:44 AM
I've talked a lot about how today's downturn economy is spawning
"downturn generation" shoppers. This obviously presents a challenge for
retailers and manufacturers who need to understand this new
generation's shopping behaviors in order to make more informed
strategic decisions.
Read More »
|
By IRI Blog on
4/17/2009 10:43 AM
CPG manufacturers and retailers are in need of faster and more
prescriptive ways to manage, prepare and plan for what is likely to be
a challenging and evolving future that is increasingly more difficult
to predict. With pressure building to compete not just to win in an
unprecedented economy, but to potentially survive, CPG companies need
the ability to plan and forecast more effectively and efficiently --
and ensure the pricing and promotion plans they create will positively
impact the bottom line. Additionally, they require prescriptive
solutions that take into consideration the effect of external,
macroeconomic factors on their customers' wallets.
Read More »
|
By IRI Blog on
4/17/2009 10:43 AM
Random notes and comments from “Content Guy” Kevin Coupe from
the annual summit sponsored by Information Resources Inc., currently
taking place at the Wynn Las Vegas…
Read More »
|
By IRI Blog on
4/17/2009 10:42 AM
Today's savvy shoppers are taking advantage of the wealth of
information available in online communities and social media sites to
trade information on products, stores and experiences. To help
manufacturers and retailers tap into this powerful new medium, we
introduced IRI ConsumerVoice, that lets us create custom, proprietary
online communities through which CPG marketers can directly interact
with consumers and shoppers on a continuous basis. CPG innovators can
use IRI ConsumerVoice in conjunction with our longitudinal panel data
to create integrated insights and address key business issues.
Read More »
|
By IRI Blog on
4/17/2009 10:18 AM
Even in the best of times, approximately 75 percent of new products
introduced fail to earn more than $7.5 million during their first year
of availability. 2008 was less kind, with more than 78 percent failing
to reach the $7.5 million threshold.
Read More »
|
By IRI Blog on
4/17/2009 10:13 AM
More than ever before, our clients are voicing their increased need to
know who their shoppers are, what they’re buying, why they buy a
particular brand or category and what makes them loyal to a given
product or retailer. In today’s rapidly evolving marketplace, they need
this information fast.
Read More »
|
By IRI Blog on
4/17/2009 10:13 AM
IRI Summit 2009: Reinventing CPG & Retail opened today. I’m excited
and heartened about the fact that despite challenges with today’s
economy, we welcomed over 750 attendees today at the Wynn Hotel here in
Las Vegas. This interest demonstrates manufacturers’ and retailers’
continued efforts to identify solutions that will synch them up with
today’s evolving shoppers. It also further validates our commitment to
deliver innovative solutions to the CPG and retail industry.
Read More »
|