IRI Blog

Learn to Innovate at IRI’s 2010 Reinventing Retail & CPG Summit – March 22-24

Thu, 04 Feb 2010 19:07:00 GMT

The economic turmoil and drastic changes in shopping behavior during the last year have shaken up the world of CPG marketing and permanently shifted what wins with consumers and what sends them for the door. The world has changed, consumers have changed and, in turn, retailers, manufacturers and marketers must constantly modify their strategies to effectively engage consumers. Given these permeating shifts, we’re all charged with making sure we are capable of staying as close to our customers as possible, while remaining cutting edge, modern and successful.

IRI Beauty Expert to Highlight Trends and Challenges for 2010 at Hot Off the Press Beauty Industry Event

Tue, 26 Jan 2010 15:03:00 GMT

Based on IRI’s research of the industry in 2009, it’s been revealed that the best way to reach the beauty consumer, moving forward, is to have a 360 degree marketing plan.

IRI Experts Look Ahead: 2010 CPG Marketing Trends

Thu, 21 Jan 2010 16:30:00 GMT

We can’t believe how fast time flies…we’re almost at the end of January. Before we end the month, we’d like to share 2010 industry predictions from several of IRI’s respected consumer, retail and CPG experts. They put together a valuable set of insights into what 2010 may bring and how marketers can plan to tackle competing in an economy that is reviving at an uneven pace.

Marketing Mix Modeling

Mon, 04 Jan 2010 22:44:00 GMT

Marketing Mix Modeling (MMM) is a powerful approach for gaining insights that can directly lead to improved marketing ROI. MMM originated in the CPG industry but has been incorporated into financial services, telecommunications, retail, entertainment, and other industries.

Beauty and the Brand

Thu, 17 Dec 2009 15:56:00 GMT

The beauty industry is a very unique CPG market segment defined by a particular set of products and a special group of shoppers with different needs from other CPG categories. Because these are the most personal of CPG products, there is an overlay of emotion that shapes the definition of value.

IRI Launches Digital Media Solutions to Keep Marketers Close to Consumers Anytime and Anywhere

Wed, 02 Dec 2009 14:21:00 GMT

Addressing the need to link online advertising/marketing to offline purchases, IRI today announced the expansion of its Consumer Network capabilities portfolio to include a suite of Digital Media Solutions.

Better-for-You CPG Products Spawn Growth in Recessionary Times

Tue, 01 Dec 2009 14:33:00 GMT

IRI's Susan Viamari, Editor of Times and Trends, posted a guest blog on Google's CPG Blog titled, "Better-for-You CPG Products Spawn Growth in Recessionary Times."

Check it out!

The New Black (Friday)

Wed, 25 Nov 2009 16:26:00 GMT

As consumer confidence is slowly reinstated, more are willing to open their wallets wider, though selectively, than the 2008 holiday season. As we mentioned in the holiday retail survey results released in September, shoppers are taking a more strategic approach to shopping this year by heading into stores with shopping lists in hand and a budget in mind.

What Women Want – Female Millennials Represent Billions of Dollars for the CPG Market

Mon, 16 Nov 2009 15:05:00 GMT

Based on recent IRI research, we discovered a mammoth marketing opportunity for the CPG industry based on the shopping habits of “Millennial” women. This is the largest young demographic group and represents women 20-30 years of age, who will soon enter a period in their lives in which they begin make more income and spend more. These “Millennial” women are a complicated and unique consumer segment, but if a CPG retailer understands their needs, desires and potential shopping habits, they can get a bite out of a $54.3 billion opportunity.

Zero-Moment of Truth: Redefining the Consumer Decision-Making Process

Wed, 11 Nov 2009 18:23:00 GMT

Understanding the evolving behavior around how shoppers learn about, plan for, and execute their CPG shopping trips is imperative to CPG marketers. This knowledge enables CPG marketers to appropriately respond to the complex consumer process – from the recognition of a need (i.e. what they want to purchase) all the way through post-purchase evaluation. No doubt, much has changed during the past two years.