By IRI Blog on
2/4/2010 1:07 PM
The economic turmoil and drastic changes in shopping behavior during
the last year have shaken up the world of CPG marketing and permanently
shifted what wins with consumers and what sends them for the door. The
world has changed, consumers have changed and, in turn, retailers,
manufacturers and marketers must constantly modify their strategies to
effectively engage consumers. Given these permeating shifts, we’re all
charged with making sure we are capable of staying as close to our
customers as possible, while remaining cutting edge, modern and
successful.
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By IRI Blog on
1/26/2010 9:03 AM
Based on IRI’s research of the industry in 2009, it’s been revealed
that the best way to reach the beauty consumer, moving forward, is to
have a 360 degree marketing plan.
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By IRI Blog on
1/21/2010 10:30 AM
We can’t believe how fast time flies…we’re almost at the end of
January. Before we end the month, we’d like to share 2010 industry
predictions from several of IRI’s respected consumer, retail and CPG
experts. They put together a valuable set of insights into what 2010
may bring and how marketers can plan to tackle competing in an economy
that is reviving at an uneven pace.
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By IRI Blog on
1/4/2010 4:44 PM
Marketing Mix Modeling (MMM) is a powerful approach for gaining
insights that can directly lead to improved marketing ROI. MMM
originated in the CPG industry but has been incorporated into financial
services, telecommunications, retail, entertainment, and other
industries.
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By IRI Blog on
12/17/2009 9:56 AM
The beauty industry is a very unique CPG market segment defined by a
particular set of products and a special group of shoppers with
different needs from other CPG categories. Because these are the most
personal of CPG products, there is an overlay of emotion that shapes
the definition of value.
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By IRI Blog on
12/2/2009 8:21 AM
Addressing the need to link online advertising/marketing to offline
purchases, IRI today announced the expansion of its Consumer Network
capabilities portfolio to include a suite of Digital Media Solutions.
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By IRI Blog on
12/1/2009 8:33 AM
IRI's Susan Viamari, Editor of Times and Trends, posted a guest blog on Google's CPG Blog titled, "Better-for-You CPG Products Spawn Growth in Recessionary Times."
Check it out!
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By IRI Blog on
11/25/2009 10:26 AM
As consumer confidence is slowly reinstated, more are willing to open
their wallets wider, though selectively, than the 2008 holiday season.
As we mentioned in the holiday retail survey results released in
September, shoppers are taking a more strategic approach to shopping
this year by heading into stores with shopping lists in hand and a
budget in mind.
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By IRI Blog on
11/16/2009 9:05 AM
Based on recent IRI research, we discovered a mammoth marketing
opportunity for the CPG industry based on the shopping habits of
“Millennial” women. This is the largest young demographic group and
represents women 20-30 years of age, who will soon enter a period in
their lives in which they begin make more income and spend more. These
“Millennial” women are a complicated and unique consumer segment, but
if a CPG retailer understands their needs, desires and potential
shopping habits, they can get a bite out of a $54.3 billion
opportunity.
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By IRI Blog on
11/11/2009 12:23 PM
Understanding the evolving behavior around how shoppers learn about,
plan for, and execute their CPG shopping trips is imperative to CPG
marketers. This knowledge enables CPG marketers to appropriately
respond to the complex consumer process – from the recognition of a
need (i.e. what they want to purchase) all the way through
post-purchase evaluation. No doubt, much has changed during the past
two years.
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