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Insights

Insights


Learn About IRI's Insights

IRI offers a number of Insights. These publications and reports offer in-depth research into the CPG industry.  You can also register to receive email alerts when insights are added. Learn more.
Featured Insight

Times & Trends: Price, Promotion & Merchandising: Balancing the Call Between Value and Price Relief

January 2010

This issue of Times & Trends explores current and emerging pricing and merchandising trends that define CPG marketer attempts to serve and satisfy consumers in a recessionary market.   

 
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