Competing in a Transforming Economy - Information Resources, Inc. (IRI)

As the U.S. economy undergoes a transformation, so has the consumer

Competing in a transforming economy requires re-assessing nearly every consumer-facing business process.

Competing in a transforming economy requires re-assessing nearly every consumer-facing business process, including product development, advertising, pricing, promotion, merchandising and assortment, to ensure alignment with shifting consumer and business priorities –and with far greater frequency than in the past, given the pace of market change. With budgets strained to the breaking point, consumers have been forced to re-evaluate what they buy and where they shop.

IRI’s Times & Trends Special Report, Competing in a Transforming Economy, is a ground-breaking study that delivers new insights into shifting consumer shopping and purchase behavior and resulting opportunities and risks for CPG manufacturers and retailers.

Executive Insights

	John Freeland Chief Executive Officer "Competing in this new, evolving economy requires finely-tuned pricing, promotion, assortment, and brand development."		Tom Peterson President of Retail "Private label is securing sizable share gains; however, retailers are missing private label opportunities in center store."
	Pat Cummings EVP, Modeling & Analytics "Manufacturers facing increased private label competition need to leverage price and promotion to protect share."		Thom Blischok President of Innovation "Drug stores are expanding their role as a ‘fill-in” trip destination, securing major share gains."

Walmart: Helping Consumers Navigate a Transforming Economy

What Does This Mean for Manufacturers and Competing Retailers?

The transformation underway in the U.S. economy has left consumers struggling to make ends meet. Roughly half of U.S. consumers in households with income under $55,000 per year --60% of the population --are having difficulty buying the groceries they need.

Walmart is exceptionally well-positioned for growth. Not only has the company put measures in place to ensure that prices stay low, but Walmart has also invested heavily to make stores “look better, cleaner, friendlier.” These initiatives will help to ensure that consumers who are stepping up trips to Walmart stores will have a positive shopping experience.

Struggling to navigate in a transforming economy, consumers turn to Walmart.

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Competing in a Transforming Economy 1.0

As the U.S. economy undergoes a transformation, so has the consumer

Competing in a transforming economy requires re-assessing nearly every consumer-facing business process.

Walmart: Helping Consumers Navigate a Transforming Economy