|
In this retailer-focused webinar, IRI will share highlights from its
latest study, entitled “Private Label Report: Understanding Emerging
Trends and Key Success Factors.” This study is a forward-looking,
thought-provoking analysis that incorporates current viewpoints from
consumers, retailers, as well as both private label and branded
manufacturers.
Length:
60 minutes
Read More
|
|
The rate of new product innovation in the CPG industry has increased
fairly steadily during the past seven years, with just under 10,000 new
CPG brands introduced since 2003. On average, nearly 80% of new
product introductions fail to garner more than $7.5 million in year-one
sales. Riddled with risks and uncertainty, it is no secret that
successful new product innovation is one of the most difficult
challenges in CPG today. Yet, with more than two-thirds of CPG brand
growth derived from new launches, CPG marketers must face the
difficulties of innovation head on, or risk losing market share to
those that do.
 Listen to Podcast
 View Webinar  Download PDF
Read More
|
|
Based on the latest Times & Trends report, this webinar will
explore economic, channel, department and category performance over the
past year. CPG marketers with the ability to understand and anticipate
the evolving needs of shoppers will forge relationships that will
outlast the recessionary environment. This session will arm you with
an understanding of market opportunities and risks and empower your
organization to benchmark performance versus the industry.
Listen to Podcast
View Webinar Download PDF
Read More
|
|
U.S. consumers have been battling adverse economic conditions for well
over 18 months now. To cope, they have been forced to make significant
changes to everyday behaviors. No doubt, today’s consumers are more
self-reliant and more in-tune with how and where money is spent. To
deliver against consumers’ rapidly changing needs, retailers have
responded with specialized programs, targeted marketing campaigns and
more aggressive pricing.
 Listen to Podcast
 View Webinar  Download PDF
Read More
|
|
The road to healthy living is paved with good intentions, but it is not
always smooth or easy. The nation has made progress, but, not
surprisingly, the move toward healthier living has been slow. CPG
marketers are actively participating in the drive to make America
healthier. Over the past several years, the industry has heavily
invested in new technologies and new ingredients which have opened the
door to a whole new world of better-for-you and functional CPG
products. Efforts go beyond new product development. Health and
wellness marketing and educational programs have become pervasive in
the world of CPG. These programs are effectively stimulating demand by
making healthy eating easy, affordable and accessible. But, significant
upward potential remains.
 Listen to Podcast
 View Webinar  Download PDF
Read More
|
|
|