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Based on new research from IRI, this webinar will closely examine new holiday shopping rituals and how the state of the economy leading into this season will affect spending. Leveraging new results from an IRI survey of approximately 1,000 households about their 2009 holiday shopping rituals, this session will reveal the extension of many consumer behaviors, such as the consumption of meals and beverages at home, purchasing of private label, and bargain hunting, during this holiday season. CPG manufacturers and retailers who plan holiday sales strategies that are in tune with consumers’ desire to save money, spend time with friends and family, and treat the ones they love will come out winners this season.
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As current U.S. population and CPG spending trends continue to shift, lower-income shoppers will spend an incremental $84 Billion over the next decade.
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Faced with a changing competitive landscape and evolving consumer needs, Wal-Mart continues to reinvent itself, and when Wal-Mart changes, the industry changes.
CPG manufacturers and retailers that are tuned into current and emerging Wal-Mart trends are empowered to make decisions that have the potential to dramatically impact their brand and company performance.
This informative webinar session will highlight significant Wal-Mart category and consumer trends and major company initiatives, as well as implications for CPG manufacturers and retailers.
Length: 60 minutes
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In this retailer-focused webinar, IRI will share highlights from its
latest study, entitled “Private Label Report: Understanding Emerging
Trends and Key Success Factors.” This study is a forward-looking,
thought-provoking analysis that incorporates current viewpoints from
consumers, retailers, as well as both private label and branded
manufacturers.
Length:
60 minutes
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U.S. consumers have been battling adverse economic conditions for well
over 18 months now. To cope, they have been forced to make significant
changes to everyday behaviors. No doubt, today’s consumers are more
self-reliant and more in-tune with how and where money is spent. To
deliver against consumers’ rapidly changing needs, retailers have
responded with specialized programs, targeted marketing campaigns and
more aggressive pricing.
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