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In this session, you will learn tips, techniques and tools that were used to help these new products achieve breakthrough success, and how you can put both proven and unconventional practices to work in your business. Get insights about the reasons for success behind the top non-food brands of 2007.
Length: 60 minutes
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For CPG marketers, changes in consumer shopping rituals brought about
by the weak and uncertain economy have made the already difficult task
of staying abreast of consumer attitudes and behaviors even more
difficult - and critical. Financial conditions have driven consumers
to re-evaluate old shopping habits and brand loyalties, resulting in an
escalating evolution of attitudes and behaviors across trip missions.
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Experts from IRI will discuss the value of integrating customer insights, local data and merchandising plans to achieve the perfect shelf for your business type, store format and individual store. Attend this session to get breakthrough insights that will help you optimize the retail shelf, better serve customers and drive loyalty.
Length:
60 Minutes
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As their choice of stores and products has increased, consumers have
had to develop a shopping expertise. This presentation reveals key
findings from IRI research, with an emphasis on in-store shopper
observation and interviewing studies, integrated with retail sales and
consumer purchase behavior metrics. It goes on to describe ways you
can use this information to identify your biggest in-store opportunity
and what marketing levers to pull to turn that opportunity into
incremental sales.
Who Should Attend: Category Managers and Shopper Insights Managers, particularly category captains seeking to improve your Cannondale ratings.
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As more stores compete for the same geodemographic group purchases of
the same types of products, retailers are looking for new ways to
segment the marketplace. This presentation describes a multi-faceted
approach that combines consumer segmentation with shopping trip
segmentation and product co-purchasing. This approach reveals
differences in trip-types by outlet, retailer, consumer segment, and
product category. The presentation goes on to describe specific ways
to apply this information to refine category and brand merchandising
strategies, then measure results.
Who Should Attend: Category Managers and Shopper Insights Managers, particularly category captains seeking to improve your Cannondale ratings.
Length: 60 minutes
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