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Competing in a Transforming Economy 4.0: The New Equilibrium focuses on a new consumer equilibrium that emerged during the beginning of 2009, where the economic impacts of the past year were reflected across consumers in all income groups. This study takes you from the groundwork of important trended economic indicators, to an understanding of how these pressures have driven different types of consumers to change their strategies, to how these strategies have played out in the marketplace, and, finally, to how you can leverage these trends as an opportunity to drive your business.
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IRI’s Times & Trends Special Report, Competing in a Transforming Economy, is a ground-breaking study that delivers new insights into shifting consumer shopping and purchase behavior and resulting opportunities and risks for CPG manufacturers and retailers.
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Read about this solution that provides both the UPC- and segment-level insights and uniquely provides the facts you need to make more profitable assortment and promotion scheduling decisions.
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Read about this panel-based brand choice model designed to leverage IRI Consumer Network™ panel data in order to understand the effects of individual marketing vehicles among specific consumer groups. This approach uses point-of-sale data combined with consumer transaction and attitudinal data to bring visibility to marketing response by key consumer group.
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Read about the expanding Consumer Network panel and how it can help you get a clear picture of consumer behavior.
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