Resources

Read about this solution that integrates data from both internal and external sources and empowers you to compare potential assortments side-by-side and gain collaboration between users and vendors, re-planning assortments for multiple store clusters throughout the year without additional time or resources.
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AttitudeLink

Read about this Integrated Insights™ service that empowers marketers to conduct attitudinal surveys among the IRI Consumer Network™ panel. Discover new opportunities to grow your business through new and improved products, new consumer targets, and new marketing messages.
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Baby Boomers Report

Download this datasheet and read more about the report that uncovers emerging and future trends across 25 food, beverage, non-food, and prescription drug categories from seven major retail food channels.
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BehaviorScan

Find out more about the industry recognized, patented in-market testing service.
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BehaviorScan Rx™

Read more about the industry-recognized gold standard testing service that delivers different TV advertisements in the same market, and has the ability to link TV viewing to consumer and doctor prescription drug activity.
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Introduction to InfoScan Measures

You'll examine four measure families (distribution, volumetric, pricing and merchandising) and discover how each category provides insight on product performance.
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IRI PlusSuite 2.X

This course introduces PlusSuite application tools, functions and features to new users. Topics covered include launching PlusSuite applications, accessing data sources, using application tools to select data for queries and build reports, and using application features to format and work with existing PlusSuite reports.
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IRI's Consumer Network: Introduction to Panel

What is panel data? How does panel data differ from point of sale data? What questions do panel data answer? These questions and more are answered in this course that explores IRI's Consumer Network and the insight panel data provides for product performance.
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Using InfoScan Measures to Tell the Sales Story

Using the IRI sales equation, you'll discover how to create a top-line analysis for product performance.
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XLeratePlus 1.3

You will learn how XLeratePlus users can leverage existing expertise and benefit from the familiar Microsoft Excel environment.
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Driving Long-Term Brand Growth

IRI Analytic Advisory Board members and Harvard Business Review contributors Len Lodish from the Wharton School and Carl Mela from the Fuqua School will discuss ways to balance short- and long-term marketing approaches including price promotions, advertising, product development and new distribution strategies to meet your brand objectives.

Speakers:

Len Lodish, Wharton School
Carl Mela, Fuqua School

Length:

60 minutes
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Healthy Kids Report

In this retailer-focused session, you will learn about the Healthy Kids Report, which reveals emerging health trends for kid-driven food and beverage categories and calculates the performance and future impact of better-for-you products.
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Identifying Successful New Product Trends

Experts will share techniques for monitoring interesting new products and for identifying and making innovations applicable across geographic markets. You’ll learn how to expedite the trend identification process and ways to help your company make better strategic product innovation decisions.

Speaker:

Lynn Dornblaser, Mintel

Length: 60 minutes
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Insights on Hispanic Consumers

In this presentation you will hear inside information on Hispanic shopping habits; what's in a Hispanic shopping basket, and how it differs from the rest of the population. Learn from IRI consumer insights expert, Staci Covkin, the results from a recent survey entitled "Uncovering Insights on Hispanic Shopping Behavior."

After attending the session, you will be able to identify the brands and benefits that resonate most with Hispanic consumers, incorporate targeted messages into your marketing and brand promotion plans, and convince the increasingly influential Hispanic consumer to purchase your product.

Length: 60 minutes
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IRI Drivers on Demand

In this session you will learn about IRI Drivers on Demand™ - a web-based reporting system from IRI and Marketing Analytics, Inc. (MAI) that explains period-to-period sales fluctuations by combining syndicated sales tracking data with the explanatory power of the IRI Drivers™ modeling platform.

Frequent and ongoing updates ensure you always have current, actionable category sales response data at your fingertips. Model-based explanations of sales trends allow for quick responses to aggressive competitive behavior and give sales and marketing teams the ability to make informed pricing, promotion and marketing decisions immediately.

Length: 60 minutes

Datasheets (alpha order)

Product & Training Demos (alpha order)

Webinar Archives (alpha order)

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White Papers & Case Studies