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This mini-webinar will focus on the state of the economy through the beginning of 2009 through important trended economic indicators to provide attendees with an important knowledge base for understanding consumer and shopper behavior today. In addition, attendees will see a preview of the latest evolving shopper trends and the consumer groups driving these trends.
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With budgets strained to the breaking point, consumers have been forced to re-evaluate what they buy and where they shop. Consumer shopping and purchasing behaviors are shifting dramatically every day.
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Experts from IRI will discuss the value of moving beyond traditional high-level data to more granular views of customer behavior to establish breakthrough insights.
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In this webinar, Thom Blischok explores the most basic behavior changes helping the attendees understand what attitudes are shaping what we believe to be the most fundamental change in shopper segment; a new shopper called the "conservative shopper." The conservative shopper is one who is more concerned about ensuring on-going financial viability for the long term & who buys less, buys more carefully. In many cases, studies what is offered to them before purchasing and carefully manages usage and consumption - as well as carefully selects the items that are essential to them.
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Based on the latest IRI Point of View, this webinar will closely examine the
shopping behaviors and saving strategies the Downturn Generation group is
adopting during the current economy and which of those strategies will remain,
even after an economic recovery. This session will also outline nine strategies
for CPG manufacturers and retailers to take maximum advantage of today’s new
opportunities by generating uplift among these shoppers. Successful
manufacturers and retailers must recognize that a significant portion of their
shoppers will carry on with their frugal practices well into the future and will
rewire their businesses to take advantage of the opportunities downturn thinking
generates.
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