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Read about the web-based reporting tool that empowers retailers and manufacturers to better leverage the pharmacy to drive incremental shopping occasions, market basket share, and loyalty among current and potential consumers. Assess the competition, develop untapped and growing customer segments, and enhance your marketing execution.
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IRI Sales Advantage™ delivers a full landscape view of your competition at the total store, department, aisle, or custom defined occasion level to compliment your existing category expertise.
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In partnership with TNS, the IRI Shades of Green Segmentation is a service which helps you monitor category and brand purchasing dynamics across a wide spectrum of green attitudinal consumer segments.
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Learn more about how you can get a comprehensive view of in-store shelving conditions.
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Learn more about how this service will help you segment households, consumer shopping trips and products in new ways.
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