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Read about this solution that helps you develop profitable pricing by understanding the trade-offs across various pricing strategies for individual brands or brand portfolios.
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Price Promotion Drivers™ is a modeling and monitoring solution that quantifies price sensitivity and promotion response to support decision-making. Price Promo Drivers helps organizations develop profitable pricing and promotions by understanding the tradeoffs across various strategies for individual products or categories. The automated model statistically defines your competitive set and test for price thresholds and gaps. It also provides the tools and support to help you focus on real sales drivers and develop better trade management strategies.
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Learn about IRI's web-based software application that lets CPG and retail executives make better price and promotion decisions by providing predictive results to simulated plans.
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IRI Private Label Drivers™ is a retailer-focused solution that first assesses where the opportunities are, and then prioritizes the key marketing and merchandising opportunities and attributes to increase the value of your
private label portfolio. It provides you with fact-based and actionable insights to improve your strategic understanding of private label products and empowers clear focus on growth opportunities. Private Label Drivers
employs a phased approach, starting with a complete diagnostic of your
private label business from both a sales and a customer perspective. The
diagnostic is followed by a recommended set of in-depth solutions for you to drive high potential opportunities.
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The 2009 Private Label report is a forward-looking, thought-provoking analysis that provides a multi-faceted review of how effectively private label is serving U.S shoppers during the current recession.
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