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Learn about IRI's web-based software application that lets CPG and retail executives make better price and promotion decisions by providing predictive results to simulated plans.
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IRI Private Label Drivers™ is a retailer-focused solution that first assesses where the opportunities are, and then prioritizes the key marketing and merchandising opportunities and attributes to increase the value of your
private label portfolio. It provides you with fact-based and actionable insights to improve your strategic understanding of private label products and empowers clear focus on growth opportunities. Private Label Drivers
employs a phased approach, starting with a complete diagnostic of your
private label business from both a sales and a customer perspective. The
diagnostic is followed by a recommended set of in-depth solutions for you to drive high potential opportunities.
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The 2009 Private Label report is a forward-looking, thought-provoking analysis that provides a multi-faceted review of how effectively private label is serving U.S shoppers during the current recession.
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IRI Product Locator™ is a web-based tool that helps consumers easily identify stores in their local area that carry a desired product. With it, CPG manufacturers can gain a competitive advantage by creatively utilizing the internet to understand and quickly answer the “where-to-buy” questions from their consumers.
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Read about this solution that uses advanced techniques to quantify promotion response and facilitate strategic decision making. Learn the true impact of your promotional efforts and focus on real sales drivers.
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